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Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

meet the model: adele frost

meet the model: adele frost

we would like to introduce you to the star of our spring 2018 campaign, the gorgeous 32 year old adele frost.
adele is a brisbane gal and she started modelling whilst she was still in primary school.
she has since completed her bachelor of business degree (marketing major)
which has allowed her to expand her talents in the fashion industry to the world of fashion styling and social media marketing.
adele juggles all of this with her new role as mum to a beautiful baby boy hank.
we chatted with adele about her style, dream jobs, and her life as a ‘model mum’
how would you describe your personal style? 
eclectic, I love playing around with different styles and looks.  
which was your favourite piece from the collection?
I love every single dress but the tickled pink dress was a fave, it has a real vintage feel.

your gorgeous son hank is 16 months old, how do you balance your work and mum lives? 
i really pick and choose the work I do now because it’s so difficult to leave him.  
tell us about your most memorable fashion shoot?
probably a bridal shoot that I did on the greek island santorini.  I picked up the job when I was modelling in athens.  it was just the most fabulous location.  not necessarily the coolest job but the most memorable.  
what’s your favourite place to eat in brisbane?
beccofinos is my second home.  I also love happy boy, their szechuan fish is unbelievable.  
what are your words to live by? 



today is bastille day and as our latest collection is all things french, frilled and fabulous, we thought we would celebrate with a little competiton – yay!
we are giving away a frock from our ‘pardon my french’ collection.

enter to win one of our beautiful australian made cotton dresses or bamboo jersey dresses for your very own from our latest french inspired spring collection.
to enter, follow us on Instagram @maiocchi_ and tag a friend in the comments. 
each tagged comment counts as one entry, and there is no limit to the number of entries per person.
entries close on sunday, july 22nd at 11pm.
the prize will be drawn on monday 23rd july at 10am
the winner will be chosen at random and notified on instagram. 
we must mention that this promotion is in no way sponsored, administered or associated with instagram.
by entering, entrants confirm they are 13+ years of age, release instagram of responsibility and agree to instagram's terms of use. 
good luck ladies xo

come behind the scenes on our spring photoshoot with our designer dee xo

come behind the scenes on our spring photoshoot with our designer dee xo

one of the things I love most about my job is our seasonal photoshoot.

it’s the fun bit at the end of a whole lot of hard work.

our collection for the season is entitled “pardon my french’ so I had to think of a suitably chic location to convey my parisian dream, but in brisbane.

stylist Liz Golding came to the rescue with the perfect location, the bishops house in milton.

what a hidden gem, it really looks like the french countryside, there couldn’t have been a more perfect location for our shoot (well, other than paris)

the day started inside the bishops house at 5.30am in complete darkness ( we were shooting spring in the middle of winter) for hair and make-up.

our hair and make-up stylist for the day Jim Jirarnuttaruj worked his magic on our gorgeous model and local brisbane gal Adele Frost, we had already discussed the look we wanted - ‘french girl chic’ with curls and red lippy.

I think adele is the perfect model to portray my french theme as she looks very french . when I think of a french girl, in my mind, she always has a dark bob. she pretty much looks exactly like adele, so I was delighted!

whilst we waited for the hair and make-up magic to happen, we drank cups of tea and crossed our fingers that the heavy fog that day would soon lift so we could get the suitably ‘spring’ looking shots we were after.

as it turned out the fog did not lift until about 10.30 that day, but luckily our clever photographer Elizabeth Maleevsky can make the best out of any situation, and the first few images we shot in the early morning fog are my favourite ones from the shoot.

adele was such a fun model to work with, always smiling, and she was such a good sport about having to wear summer frocks on a cold day (there was a lot of jumping up and down to keep warm!)

the whole team were fabulous, the day was full of laughter and chit chat about all manner of things, i don’t think I felt stressed once in the whole day.

this was in a big part due to our stylist liz golding. she arrived at the shoot with a huge stash of shoes, scarves, jewels and pretty purses from her collection at home.

i’ve seen her wardrobe at home and believe me, its next level and choc-full of lots and lots of lovely vintage pieces and sparkly bits that she has collected over her 30 years in the industry.

liz has worked in the fashion industry as a model, a stylist, a fashion editor, a make-up artist and many other things and she now runs her own empire Illuminate Management.

liz has so much experience in all of the things, so I knew she had it covered which made it a lovely day for everyone.

my favourite part of the day was adele riding the bike in her heels, i wanted the riding shot and it took many ‘do overs’ to get the perfect shot!

a lovely day, stunningly beautiful shots and new friends made – the perfect result!

i hope you love this seasons collection, it's choc-full of all your favourites... bamboo jersey dresses, cotton dresses, custom prints, japanese cotton dresses and all in styles that fit and flatter all shapes and sizes.

i hope you also love this campaign as much as i do, and i hope you get as much enjoyment from wearing the frocks as i did in designing them and shooting this campaign.

you can shop our latest collection here

a big huge thank you to our marvellous team on the day – liz, adele, elizabeth and jim and our intern hannah– you are all superstars!

dee xo

'Pardon my French' - the inspiration behind the collection xo

'Pardon my French' - the inspiration behind the collection xo

French girl style is iconic,
French women just seem to have that extra little something,
or should we  say, that 'je ne sais quoi' that sets them apart from the rest.
this season at Maiocchi, we have taken inspiration from all things French, Frilled and Fabulous, with the launch of our latest collection ‘Pardon my French’
you will be sure to find the' piece de resistance' in this charming collection.
you don't need to be in Paris to dress like a French girl!
we have blended Parisian cool with oriental ease to bring a little slice of Paris to Maiocchi this season.
we are celebrating the romance of wonderfully pretty dresses, delicate ruffles and softly pleated skirts.
effortless silhouettes that are elegant and easy to wear.
custom prints for the season have been hand sketched by a local artist and feature all of the French things we fancy, plus a garden full of fabulous florals and of course, we could not forget, the stripes!
say ‘bon voyage’ to reality and come with us on a stylish journey to Paris this season… ‘la vie est belle!’ (life is beautiful) xo

Sisters Stepping Up Parade

Sisters Stepping Up Parade

We were tickled pink to be included in the recent Sisters Stepping Up Parade. Styled by the fabulous Liz Golding with the most stunningly gorgeous head pieces by Flora Fascinator and Meredith McMaster Millinery.

Thank you to Sisters Stepping Up for an amazing event, you sure do know how to put on a show!  xo

Our 'California Roll' Soiree'

Our 'California Roll' Soiree'

We thought you might like to take a peek at the snaps from our recent in store event. We celebrated our 'California Roll' collection in our Paddington store with a lovely bunch of gorgeous Maiocchi ladies... and oh what a night it was!

This collection is inspired by Japanese streetwear and in the words of our designer Dee, “It’s Geisha meets Barbie but for grown-ups who like to look elegant but also like to have a bit of fun with their fashion”

Our gorgeous friends and Maiocchi models Stacey McGregor and Lily Riek hosted the evening and a Q&A with Dee.

A fashion parade featured our very own Maiocchi ladies, all varied in age and shape, modelling our latest frocks. We were tickled pink to see so many of our guests wearing their favourite ‘vintage’ Maiocchi pieces from collections past.

Guests were treated to Japanese canapes and a signature ‘Harajuku’ cocktail, concocted with lychees and strawberries, especially for the ‘California Roll’ collection.

In keeping with the theme, bowls of ‘kooky’ Japanese candies and snacks were served as dessert.

A fabulous night was had by all and we are looking forward to our next launch in July xo

Mother's Day Gift Guide xo

Mother's Day Gift Guide xo

Because Mum deserves the best! (psst. Mother's Day is May 13th)
We've rounded up the very best gift ideas for the most important lady in your life.

You're sure to find something she''ll love in our gift guide, its choc-full of fancy frocks, pretty purses and accessories that will make her sparkle!

Can't decide? Get her a gift card so she can choose something she loves.

Our Mother's Day Competition xo

Our Mother's Day Competition xo

Looking for a fantastic way to spoil your Mum (and yourself!) to celebrate Mother's Day this year?  Enter our Mother's Day Competition to receive an amazing Fashion, Food and Beauty experience for two valued at over $1000.

Enter on our Instagram page @maiocchi_

This prize:

2 x Dresses of choice from @maiocchi (up to the value of $600)

Lunch for 2 at @montrachet_restaurant (valued at $250)

2 x Luxury Pamper Packs from @micolorsalons (valued at $430)

2  x floral bouquets from @pocoposy (valued at $180)


Lady in Red – Introducing Miss Hero Holliday!

Lady in Red – Introducing Miss Hero Holliday!

We have been following Miss Hero Holliday on her Instagram adventures for some time and were tickled pink with these gorgeous pics of her in our Cherry Belle Dress.

You may have noticed, we have a bit of thing for fabulous fifties frocks at Maiocchi, with many of our styles taking inspiration from the era over the years.
Miss Hero Holliday is a modern day pin up girl who has a fondness for vintage frocks, just like us – we’re a match made in heaven!
We just love how she has gone for a head-to-toe-red effect and styled our red frock with all of the red accessories as well as bold red lips - it really makes a statement - Va voom!

We think everyone needs a little more need a red in their lives, red looks good on everyone, no matter your skin tone, and hey nobody's ever written a song about a lady in orange.   https://missheroholliday.com/

Images via @cmjsnz

Maiocchi + Materiel collection

Maiocchi + Materiel collection

For our ‘California Roll’ collection we have collaborated with the oh so talented Marnie from  Materiel designs.

Like Maiocchi, Materiel designs is Made in Australia with love, and we love to work with and support other like-minded, local brands - especially ones with the super cuteness factor of Material.

Marnie from Materiel, was originally from Brisbane but has recently relocated to Canberra. Our designer, Dee has long been an admirer of Marnie’s cute and colourful designs and thus she jumped at the chance to collaborate.

Marnie and Dee and put their clever little heads together and came up with a little capsule collection of custom accessories pieces that match perfectly with our ‘California Roll’ collection.

We think Maiocchi + Materiel are the perfect pairing and the accessories pieces are ridiculously cute, we hope you do too xo

You can shop the Maiocchi + Materiel collection here.