Log in Sign up

Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

Mother's Day Gift Guide xo

Mother's Day Gift Guide xo

Because Mum deserves the best! (psst. Mother's Day is May 13th)
We've rounded up the very best gift ideas for the most important lady in your life.

You're sure to find something she''ll love in our gift guide, its choc-full of fancy frocks, pretty purses and accessories that will make her sparkle!

Can't decide? Get her a gift card so she can choose something she loves.

Our Mother's Day Competition xo

Our Mother's Day Competition xo

Looking for a fantastic way to spoil your Mum (and yourself!) to celebrate Mother's Day this year?  Enter our Mother's Day Competition to receive an amazing Fashion, Food and Beauty experience for two valued at over $1000.

Enter on our Instagram page @maiocchi_

This prize:

2 x Dresses of choice from @maiocchi (up to the value of $600)

Lunch for 2 at @montrachet_restaurant (valued at $250)

2 x Luxury Pamper Packs from @micolorsalons (valued at $430)

2  x floral bouquets from @pocoposy (valued at $180)


Lady in Red – Introducing Miss Hero Holliday!

Lady in Red – Introducing Miss Hero Holliday!

We have been following Miss Hero Holliday on her Instagram adventures for some time and were tickled pink with these gorgeous pics of her in our Cherry Belle Dress.

You may have noticed, we have a bit of thing for fabulous fifties frocks at Maiocchi, with many of our styles taking inspiration from the era over the years.
Miss Hero Holliday is a modern day pin up girl who has a fondness for vintage frocks, just like us – we’re a match made in heaven!
We just love how she has gone for a head-to-toe-red effect and styled our red frock with all of the red accessories as well as bold red lips - it really makes a statement - Va voom!

We think everyone needs a little more need a red in their lives, red looks good on everyone, no matter your skin tone, and hey nobody's ever written a song about a lady in orange.   https://missheroholliday.com/

Images via @cmjsnz

Maiocchi + Materiel collection

Maiocchi + Materiel collection

For our ‘California Roll’ collection we have collaborated with the oh so talented Marnie from  Materiel designs.

Like Maiocchi, Materiel designs is Made in Australia with love, and we love to work with and support other like-minded, local brands - especially ones with the super cuteness factor of Material.

Marnie from Materiel, was originally from Brisbane but has recently relocated to Canberra. Our designer, Dee has long been an admirer of Marnie’s cute and colourful designs and thus she jumped at the chance to collaborate.

Marnie and Dee and put their clever little heads together and came up with a little capsule collection of custom accessories pieces that match perfectly with our ‘California Roll’ collection.

We think Maiocchi + Materiel are the perfect pairing and the accessories pieces are ridiculously cute, we hope you do too xo

You can shop the Maiocchi + Materiel collection here.

Say hello to our latest collection 'California Roll'

Say hello to our latest collection 'California Roll'

This season we invite you to journey East, where traditional oriental prints are given a western twist.

It's a little bit Harajuku and a little bit 1950's California housewife.

Its geisha meets Barbie but for grown-ups who like to look elegant but also like to have a bit of fun with their fashion.

A walk through the bustling streets of Chinatown.

A cheeky take on traditional Asian motifs.

An exotic oriental garden of florals in opulent colours.

Origami-esque folded details.

Fancy frocks that will take you from the office to the opera, without so much as ruffling a feather.

Ladylike dresses with timeless appeal, feminine and elegant.

As always we have favoured natural fibres, with our beautiful bamboo jersey and cotton prints.

Prints designed exclusively for this collection feature fun oriental motifs inspired by Japanese streetwear like cherries, lucky cats, love hearts and traditional oriental blooms.

Don't be surprised when you fall head over heels for our 'California Roll' collection xo

Sail Away in Maiocchi's Summer Dresses

Sail Away in Maiocchi's Summer Dresses

There’s nothing but smooth sailing ahead at Maiocchi for summer!

You will love our new season frocks, they are oh so perfect for any and all occasions, including poolside posing, seaside strolling and beach bar basking.

Our latest collection “Sail Away’ is your dream holiday wardrobe, its filled with vintage inspired sundresses in a paint-box of colours and plenty of bright tourist prints.

It’s a Maiocchi take on nautical with quirky custom prints featuring flamingos, toucans, paper boats and of course stripes.

The shapes and styles for the season will not disappoint with silhouettes inspired by retro summer dresses and flattering workwear staples all with a touch of our much loved oriental influence.

Our faves include this oh so cute custom paper boat print. Say hello to the Nautical but Nice Dress in Navy (also available in Royal).

It’s fabulously retro, and has buttons and pockets, what more could you ask for in a dress? Our designer Dee was inspired by traditional Japanese origami when she designed this print. It’s the perfect blend of nautical and oriental all wrapped up in one fancy frock!

We already know how much you love our bamboo jersey, and we are certain you will fall head over heels for our custom print Mermaids Call Dress.

This is one of our winning styles when it comes to figure flattering awesomeness… it will disguise a tummy whilst still maintaining an enviable hourglass shape. This frock has been cut to flatter with tucks across the front, it has the elbow length sleeve we all know and love and our most flattering v neckline – winning! Read more about our love for bamboo jersey.


We hope as always, our latest custom prints and flattering frocks will bring a smile to your face and brighten your day and the day of all those around you!
So put a smile on your face, feel the salt in your hair, dip your toes in the sand and enjoy our latest collection “Sail Away’. xo
Hello Beautiful - Introducing Stace Brisbane Blogger and Model

Hello Beautiful - Introducing Stace Brisbane Blogger and Model

Stace McGregor from Stace McGregs

Hello Beautiful Model
Body shape: Hourglass
Size: 16/18
Height: 175cm
Facebook: @StaceMcGregs
Instagram: @stace_mcgregs

Stace is a 30-something, ambassador of belly laughs, curve model, stylist and sometimes comedian living a fashionable life in full colour. If she is not taking an outfit photo, you'll find her patting dogs, making puns or munching on baked goods. She is also passionate about helping women look and feel confident on her social media pages and blog.

We discovered Stace this year and we are so excited to be working with her for our summer season, Sail Away. Stace is full of energy and her smile is contagious. We asked her what she thought of women in fashion and why she loves working in fashion.

What are your thoughts on the representation of women in fashion and online?

I'm seeing lately a lot more brands embracing diversity in the selecting models which is just great.  

Why do you love Maiocchi frocks?

I feel amazingly confident when wearing a Maiocchi frock.  I love that the Maiocchi frocks are feminine and designed to fit and flatter the curves of a woman's body.   When wearing a Maiocchi frock you feel like you are really wearing something truly special.

Which piece is you favourite from today and why?

'The Coast is clear'.  I loved the cut of the dress,  it's super flattering.   What made this dress a stand out is the elegant sleeves.  

What is it about fashion that makes you feel great?

I love that by choosing fun prints or bright colours it can positively affect my mood for the whole day.  I'm also a firm believer if you look good you feel good.  

Our Hello Beautiful Campaign Relaunches with a Splash

Our Hello Beautiful Campaign Relaunches with a Splash

Our Hello Beautiful Campaign Relaunches with a Splash

Well hello there beautiful!

This week we are thrilled to finally be relaunching our favourite campaign – Hello Beautiful, along with our summer collection, ‘Sail Away’!

Do you remember Hello Beautiful? It was first launched a few years ago and it remains to this day our most popular campaign. As you can imagine we are beyond excited to be bringing it back.

Maiocchi Hello Beautiful - Everyday Women Campaign

Hello Beautiful is all about recognising and celebrating the amazing diversity of women and showing our garments on everyday women of all different shapes and sizes. It is something I am very passionate about and proud to be a part of.

We’ve listened when you have told us that online shopping is tricky and that it can be hard to visualise yourself wearing a garment when you only see it on a size 8 model.

So, no matter what your size and shape we want you to feel perfectly at home shopping at Maiocchi this season.

We’re making your online shopping experience oh-so-easy by providing you with a range of images of women of different shapes and sizes wearing our frocks. We want you to more easily visualise yourself in our garments, and feel completely confident when adding your favourite frocks to your shopping cart.

Maiocchi frocks are made to fit all shapes and sizes and I’m sure you will agree that the women in our Hello Beautiful campaign certainly rock our new season frocks.

Our Hello Beautiful models range from a size 10 to 18. They are different heights, measurements and body shapes… but what they have in common is that they are all amazing women. We can’t wait to tell you a little bit more about them over the coming week.

For now, head to our new arrivals to check out the latest frocks. I’m sure you will LOVE our quirky take on nautical with stripes, flamingos and paper boats, and hope you will also LOVE our fabulous new images and video.

For chapter one of our new Hello Beautiful campaign we have worked with local Brisbane influencers and Maiocchi ambassadors.

Lily from Slow Down Style in a Maiocchi Dress

Lily Riek from @slowdownstyle wearing the Nautical but Nice Dress in Royal, find out more about Lily here.

Stace McGregs in a Maiocchi Dress

Stacey McGregor @stace_mcgregs wearing the Nautical but Nice Top and Skirt in Navy, read all about Stace here.

Rachel from Redcliffe Style in a Maiocchi Dress

Rachel Wernicke from @redcliffestyle wearing the Smooth Sailing Dress in Navy, checkout our profile on Rachel here.

A massive thank you to these babes who have helped us to create beautiful imagery for the everyday woman.

All of the pieces in our latest campaign are designed and made with love in Brisbane, including the models!

We can’t wait to bring you diverse new images each season that will inspire you and make it easier for you to shop online. We’d love to hear your feedback about our new Hello Beautiful campaign.

Dee xo

Oh before I forget!! We'd love you to be a part of our Hello Beautiful campaign by sharing your Maiocchi outfits with us on social media, tag #maiocchi and #hellobeautiful

Maiocchi is proud to be part of the body positive movement and fashion revolution #byebodylabels that represents the everyday women in all shapes and sizes.

Hello Beautiful - Introducing Rachel from Redcliffe Style

Hello Beautiful - Introducing Rachel from Redcliffe Style

Rachel Wernicke from Redcliffe Style

Hello Beautiful Model
Body shape: Pear
Size: 12
Height: 169cm
Facebook: @Redcliffe.Style
Instagram: @redcliffestyle

A 40 plus style and beauty blogger at Redcliffe Style. While working full time work, raising 2 daughters and writing for Redcliffe Style, she still manages to spend way too much time in car parks taking photos of herself. Rachel's aim is to prove that age, time or money shouldn’t be a barrier for feeling good about yourself and confidently enjoying life at this age and beyond. She hopes to inspire others to feel the same way too.

We love working with Rachel every season, we first met in 2014 at our rebranding launch and have fallen in love with her car park style. We asked her what she thought about online fashion and this seasons latest trends.

What are your thoughts on the representation of women in fashion and online?

I feel that the online representation of women online is slowly improving but I think it has a way to go in fashion. I already know that a 21 year old supermodel will look amazing in clothes but I love seeing gorgeous, confident woman of every size, body type and age rocking clothes. They are the women that inspire me.

Why do you love Maiocchi frocks?

I adore Maiocchi frocks because every piece is gorgeously feminine and makes me feel the same way. The prints and colours are always so joyful and make the dreariest day so much brighter. Plus, even better, they are the most comfortable pieces in my wardrobe and the lowest maintenance. What’s not to love about Maiocchi frocks!

Which piece is you favourite from today and why?

Aughh! This is a hard question. Initially, it was the Anchors Away Dress with the Sail Away Cardigan. I think this is the cutest print for summer and I love the cut of this dress but the Mermaids Call Dress in Berry is pretty amazing too. I loved that the cut and colour was different from other frocks I own.

What is it about fashion that makes you feel great?

I love the moment you put on a new piece and it makes you stand taller. When you look in the mirror and know that this is the one that needs to come home, because it feels and looks like it was made for you. I love it when you pull it out of your wardrobe in 6 months, a year or even a few years later, and it still makes you feel the same way.

Hello Beautiful - Introducing Lily from Slow Down Style

Hello Beautiful - Introducing Lily from Slow Down Style

Lily from Slow Down Style

Hello Beautiful Model
Body shape: Hourglass
Size: 10
Height: 168cm
Facebook: @lilyslowdownstyle
Instagram: @slowdownstyle

Lily is a 30 something blogger at Slow Down Style. Lilly started her blog to share her everyday style and real world fashion tips. Lily's blog also shares insights on ethical fashion, beauty and lifestyle brands. Slow Down Style gives her an avenue to introduce people to labels like Maiocchi where quality, creative garments are made with love and with respect to the resources that went into them.

We met Lily a couple of years ago and instantly had a connection. We love Lily's ethical take on fashion and love for print and colour. Here is what Lily had to say about women online and the new Maiocchi summer range, Sail Away.

What are your thoughts on the representation of women in fashion and online?

Women are all different shapes and sizes and the representation of women in fashion and online should reflect that. Particularly when shopping online, it can be really difficult to imagine how a garment will look on your own figure when you're comparing it to a figure that is completely different to your own.

Why do you love Maiocchi frocks?

Maiocchi frocks are so cleverly designed that they fit and flatter every figure - which is why I keep coming back to Maiocchi time and time again! I also love that Maiocchi frocks are made right here in Brisbane.

Which piece is you favourite from today and why?

My favourite at the moment is Nautical but Nice in Royal. It's a different style to what I would usually wear, I adore the paper boat print and it has POCKETS! 

What is it about fashion that makes you feel great?

I enjoy fashion when I can experiment with bright colours and unexpected colour combinations. Quirky prints are always fun to wear too.