People & planet
We design in Brisbane. We make in small numbers. And we work with the same people, year after year - because relationships matter more than margins.
The people who make our clothes
Our clothes are made by two small garment factories and one printing factory in China - all producing in small numbers for us, at a premium price. Finding suppliers willing to work at our scale and share our values isn't easy. We got lucky.
Partners since 2016
Stretch garments — Guangzhou
We've been working with Yan since 2016, after meeting her at a trade show in Melbourne. She runs a small family business, and from day one we clicked.
Yan makes all of our stretch garments. Over the years she's become much more than a supplier - she's even visited us here in Brisbane with her family. We love that about this job.
Partners since 2018
Woven garments — Hangzhou
John came to us via our former production manager, who had worked closely with him at Easton Pearson for over a decade. That's a recommendation we took seriously.
Since 2018, John and his small team have made all of our woven garments. His quality and expertise are genuinely second to none.
Partners since 2016
Fabric printing — Shaoxing City
Jane is the person behind our beautiful printed fabrics. We first met her at a trade show in Melbourne in 2016 - the same year as Yan, which was quite a year for us.
Right up until Covid, we'd catch up with Jane in person annually. The relationship we've built with her over nearly a decade shows in every print we produce together.
John — Hangzhou
Yan — Guangzhou
More than just our word
We acknowledge our responsibility to the people in our supply chain. We ask our makers to abide by a strict code of conduct - and we don't just take our own word for it.
We use QIMA, an independent auditing body that checks factories against globally recognised social and environmental standards. They visit our suppliers, inspect their facilities, and report back independently.
We believe in working alongside our suppliers to keep improving, not just ticking a box. Our factories have consistently met the mark. Learn more at qima.com.
Safe working conditions in every factory we partner with
Wages paid above the legal minimum - always
Fair working hours - voluntary overtime always compensated at a premium rate
Absolutely no child labour, ever
Responsible environmental practices, verified by independent audit
The fabrics we choose
We make considered choices about the materials we use. Where possible, we work with natural fibres - more breathable, more durable, and kinder to the environment than their synthetic counterparts.
Our starting point
We start here wherever we can. Natural fibres tend to be more breathable, longer-lasting, and have a lower environmental footprint than synthetics. They also age beautifully - which matters when we're asking you to love something for years.
Sustainable alternative
Bamboo grows incredibly fast, requires no pesticides, and needs very little water - making it one of the more sustainable fibre options available. It also happens to feel incredibly soft against the skin. Our bamboo range is something we're genuinely proud of.
Certified viscose
When we use viscose, we use Lenzing ECOVERO™ - a certified viscose made from sustainably sourced wood pulp. It generates significantly lower emissions and water impact than conventional viscose. A small choice that makes a real difference.
If it sells well, we reorder. If it doesn't, we haven't created a pile of unwanted clothing with nowhere to go.
We make less. On purpose.
Brands manufacturing thousands of units per style, only to discount them, dump them, or send them to landfill. It's wasteful. And it's avoidable.
We do things differently. We only make 30-50 of each style to start with. It's a simple approach, but we think it's one of the most honest things a small fashion brand can do.
It also means that when you find something you love, it might not be there forever. But it was made because people actually wanted it.
Care guide
Natural fibres and bamboo ask a little more of you than synthetics. In return, they'll last so much longer. A well-loved Maiocchi piece that's been properly looked after will see many more seasons than something put through a hot machine wash every week.
Gentle detergent
Harsh detergents break down natural fibres over time. A mild, pH-neutral detergent makes a real difference to how long your pieces hold up.
Use a wash bag
A mesh laundry bag protects delicate fabrics from snagging and stretching in the machine. It takes about three seconds and it works.
Cold, delicate cycle
Heat is the enemy of natural fibres. A cold delicate cycle or a gentle handwash cleans just as effectively - and uses significantly less energy too.
Skip the dryer
Lay flat or hang to dry in the shade. It's gentler on the fabric, and your clothes will thank you for it.
