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Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

five reasons to get together with your girlfriends this weekend

five reasons to get together with your girlfriends this weekend

we think there’s nothing better than putting on a fancy new frock and catching up with your besties

so we’ve kindly put together a list for you to make it official (just in case you need an excuse!)

1. it boosts happiness and reduces stress

research suggests that a catch up with your girlfriends will increase happiness and reduce stress.

a night off from your regular busy life to relax and chat to your girls is a huge tick for your well being.

 

 2. drinking champagne may be good for you

extra points if your girlie catch ups involve champagne.

a recent study also revealed that drinking a glass or two of champagne may help improve your memory.

we didn’t really need a reason to drink champagne but if it’s for our health…

 

3. to get dressed up

it’s the start of the festive season and we can’t think of a better way to show off your new summer frock.

summer is our favourite season for girlie catch ups because the weather is perfect for wearing dresses that twirl in brightly coloured prints.

 

4. girls give great advice

a girlie catch up is there for your "A team" to give you advice on all the important things in life.

girls you keep around are the ones who will shape your life.

they don't want anything in return but your friendship -- and possibly to borrow that new maiocchi frock you've been rocking.

 

5. to cut loose and blow off steam

there’s nothing better than a catch up with the girls to make us feel like the younger version of ourselves, the one who throws her hands up in the air, hits the dancefloor and forgets about those end of year reports due on monday.

 

so what are you waiting for?

call your girlfriends and plan a catch up (you’ve now got the perfect excuse, it’s for your health!)

xo

shop our favourite frocks for a girlie catch up here

 

 

meet our model employee... cathy xo

meet our model employee... cathy xo

 we thought we'd introduce you to some of the fabulous women who make maiocchi happen.. meet CATHIE - dee says she is the 'real' boss at maiocchi as she pretty much runs the whole show at maiocchi HQ!

we asked her all the difficult questions, and here's what she had to say...

what did you want to be when you grew up? 

originally i wanted to work into the banking industry, but i soon realised that this would be too repetitive and not creative enough.

i wanted to learn and gain as many opportunities as possible, which led me to the fashion industry by accidentally falling into this field.

i quickly realised i love the vibe of the industry and this is the reason i am still doing it today.

how long have you been a maiocchi girl?

2 years

what is your role at maiocchi?

operations manager at head office.

what is your favourite thing about being part of the maiocchi family?

i really enjoy being part of a small family business, as you feel connected to how it all began.

it is inspiring to see the designs and the collaboration of prints with local artists from brisbane.

what led you to maiocchi career or study wise? 

i have worked in the fashion industry for over 30 years, many of those years were in sydney.

moving to brisbane and discovering the maiocchi brand, lead me to my position and working closely with dee.

what do you get up to when you’re not being a maiocchi girl?

spending time with family & friends and getting away on holidays.

 

 

what’s your favourite piece from the ‘pretty please’ collection?

i love the 'crowd pleaser' jumpsuit... the prints and fit of this style just flows on many different body shapes and is just right for this season.

what's your secret style tip?

a pedicure and fun sparkly sandals is all you need for spring / summer.

what's your fave place to eat in brissie?

the new precinct at howard smith wharfs has many great places to eat.

ps: cathy is wearing the 'crowd pleaser' top in the black print xo 

meet our model employee... jody xo

meet our model employee... jody xo

we thought we'd introduce you to some of the fabulous women who make the magic happen at maiocchi and today we're pleased to introduce our fabulous stylist  jody... if you have popped in to one of stores when jody is there, you would have heard her laughter before you even stepped in the door.

here jody tells us why she needs to self medicate!! and answers all the other tough questions...

what did you want to be when you grew up? 

i wanted to be anything involved in fashion. i grew up watching my grandmother styling herself in red lippie and beads just to visit the corner shop.

how long have you been a maiocchi girl?

who’s counting?!!!!

what is your role at maiocchi?

playing dress-ups with grown women and having fun, but most of all bringing confidence and sprinkle of style unique to each individual along with laughter.

what is your favourite thing about being part of the maiocchi family?

being part of something new, something that grows from hard work and commitment, drawing upon the strength and inspiration of dee.

what led you to maiocchi career or study wise? 

destiny xo

what do you get up to when you’re not being a maiocchi girl?

i am a mother to five children that i inspire and nurture to be real and whole people... people who will make a difference and embrace individuality. for this i, as all mothers do, self-medicate.  

what’s your favourite piece from the ‘pretty please’ collection?

every print and every colour in the jumpsuit and the ability to not be restricted so you can express your individuality.

what's your secret style tip?

best to impress yourself and not everyone else. with confidence you can transcend style and light up a room.

what's your fave place to eat in brissie?

libertine in paddington, a delightful fusion of french and asian cuisine. an explosion of flavor and culture, not to mention the french martinis! 

ps: jody is wearing the 'crowd pleaser' jumpsuit in the black print - this has sold out but you can now get it in plain black here xo

meet our model employee... sabene xo

meet our model employee... sabene xo

we thought we'd introduce you to some of the fabulous women who make maiocchi happen and today we're finding out all the goss on sabene, our lovely paddington stylist.

read on to find out all about sabene's creative side hustle....

what did you want to be when you grew up? 

when i was five i was desperate to be a police woman. it’s possible i’d watched too many episodes of CHIPS. i’ve always been creative and eventually i did an industrial design degree which provided me with a great many skills that i use in my art.

how long have you been a maiocchi girl?

about 3 (lovely!) months.

what is your role at maiocchi?

i'm the paddington store stylist on mondays and tuesdays.

what is your favourite thing about being part of the maiocchi family?

i love that i get to work for a successful local business located in my very own neighbourhood of paddington.

what led you to maiocchi career or study wise? 

having worked next door at olive for 15 years, i jumped at the chance to work at maiocchi when the girls asked if i’d be interested.

what do you get up to when you’re not being a maiocchi girl?

i am an artist. my tiny business, 'little swallow art' keeps me very busy painting works that i sell through my website, as well as fulfilling all the lovely commissions that come my way.

what’s your favourite piece from the ‘pretty please’ collection?

the 'crowd pleaser' jumpsuit in black, i love its versatility. it looks great with a beautiful flat sandal and a maiocchi obi belt, and, it looks fabulous with a heel, wide black belt and amazing chandelier earrings.

what's your secret style tip?

a great hairdresser! i see both heather and bella at little hair nest in paddington.

what's your fave place to eat in brissie?

i love chop chop changs, in west end

ps: sabene is wearing the 'spring in your step' dress xo 

meet our model employee... stevie xo

meet our model employee... stevie xo

we thought we'd introduce you to some of the fabulous women who make maiocchi happen and today we're introducing you to our smiling-est superstar and fashion guardian angel, stevie.

we asked her all the tricky questions, and here's what she had to say...

what did you want to be when you grew up? 

i wanted to be a pilot or a veterinarian but creative pastimes always filled my days, such as crafting, designing and sewing.

how long have you been a maiocchi girl?

for years! i first fell in love with maiocchi many years ago and was lucky enough to land a gig at the paddington store back in 2016.

what is your role at maiocchi?

i am a stylist working between both of our boutiques, but I see my role at maiocchi as a fashion guardian angel!

what is your favourite thing about being part of the maiocchi family?

i love working with our beautiful clients to find the perfect dress for each and every woman that walks through our doors - we all love the way the perfect frock makes you feel, and I want everyone to feel like that every day! maiocchi's high standard of quality, timeless designs and fabulous prints mean that i am able to help women look and feel amazing about themselves.

what led you to maiocchi career or study wise? 

i have always loved japanese art and culture, so maiocchi's use of beautiful japanese-inspired aesthetics caught my attention early.

what do you get up to when you’re not being a maiocchi girl?

i am an active soul and love walking, nature, music and unleashing creativity! in my days off you're likely to see me power-walking along the brisbane river,  creating a costume for a music festival or trawling the local thrift stores for a vintage piece of australian fashion

what’s your favourite piece from the ‘pretty please’ collection?

the 'crowd pleaser' jumpsuit is my absolute fave, and a miracle jumpsuit to boot! it looks amazing on ladies of all shapes and sizes and comes in so many fun prints, perfect for an australian summer

what's your secret style tip?

a fun pair of earrings lift any outfit, so whip out your dangles!

what's your fave place to eat in brissie?

i looove japanese food and bishamon japanese restaurant in spring hill is my go-to for a big bowl of niku udon

ps: stevie is wearing the 'crowd pleaser' dress in the black print xo

meet our our model employee... clarissa xo

meet our our model employee... clarissa xo

we thought we'd introduce you to some of the fabulous women who make maiocchi happen and we're starting with the fabulous clarissa our head honcho in the city store.

we asked her all the difficult questions, and here's what our singing superstar had to say...

what did you want to be when you grew up? 

i wanted to be a florist, i have done certificates 2 and 3 in floristry which i just loved, it's probably why i favour all of the floral printed maiocchi frocks.

how long have you been a maiocchi girl?

10 glorious months! 

what is your role at maiocchi?

store manager of the brisbane city store

what is your favourite thing about being part of the maiocchi family?

working for a local business who has stood the test of time in retail & helping all our beautiful customers feel just that bit better about themselves in a maiocchi frock!

what led you to maiocchi career or study wise? 

a long time ago i was on holidays in brisbane (from sydney) & i bought three maiocchi dresses that i wore to death & just loved. so when i moved to brissie & the opportunity to work for the brand came up, it was too good to pass up.

what do you get up to when you’re not being a maiocchi girl?

i am a professional opera singer by trade so i still work casually for opera queensland & as a freelance singer when time permits.... my friends call me DAME C!

what’s your favourite piece from the ‘pretty please’ collection?

i am loving the 'spoonful of sugar' dress, it's so comfy & easy to wear & is made from cotton, so it’s nice & cool to wear.

what's your secret style tip?

put your lippy on... everything looks better with lippy!

what's your fave place to eat in brissie?

a little unknown restaurant in sherwood called sweet & spice. the food is always amazing & it’s cheap.

ps: clarissa is wearing the 'frill of it' dress in black xo 

meet the models... bec from @ilovethatskirt xo

meet the models... bec from @ilovethatskirt xo

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.
 
meet bec...
bec is a part time occupational therapist and part time mum (to ally who stole the show at the recent runway) with another little one on the way (due march 2020) bec's hobbies include shopping, spending time with family and friends and sipping champagne (although that last hobby is on hold for a while now) she is a social media lover who loves working with australian, especially brisbane based fashion brands to bring awareness to their amazing pieces and products via her instagram @ilovethatskirt (give her a follow if you aren't already!) 

when did you buy your first maiocchi dress?
i think it was about five years ago. i've always been drawn to the beautiful prints and colours that are synonymous with maiocchi. 

describe yourself in 3 words…
fun. intelligent. kind (it's really hard to do that without sounding up yourself isn't it?!?)

which is your fave dress from the ‘pretty please’ collection?
i adore the wide blue yonder dress in indigo... i can't go past a wrap dress with a sleeve and the print is gorgeous. 

what’s the best place or occasion you have worn a maiocchi dress?
i don't believe in "saving" your good pieces for special occasions. i love wearing my maiocchi dresses to work, on the weekends and everywhere!

what would you like to see maiocchi feature on their upcoming prints? 
i can't go past a beautiful floral or polka dot print... i know dee has done them before but i just love them! xo 

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

 

 

meet the models... fasika xo

meet the models... fasika xo

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.
 
meet fasika...

i’m currently completely my bachelor of business and working at JD sports in the city.

when did you buy your first maiocchi dress?
 i haven't bought one yet, but love the white ruffle one i wore in the parade

describe yourself in 3 words…
enthusiastic. funny. creative. 

which is your fave dress from the ‘pretty please’ collection?
definitely the white ruffle dress i wore, it was just gorgeous!

what’s the best place or occasion you have worn a maiocchi dress?
the perfect occasion i would wear my maiocchi dress would be for a nice lunch at howard smith wharf with my family.

what would you like to see maiocchi feature on their upcoming prints? 

animal prints are always fun!

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

meet the models... leanne xo

meet the models... leanne xo

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land, and we knew you'd want to get all the goss on these maiocchi mavens.

meet leanne...
leanne is the talented owner and designer of the gorgeous brightly coloured handbags that we stock at maiocchi -  liv and milly. she is also a mum to two kids, a property developer, PA to husbands engineering business, and social coordinator and taxi driver to her kids. when she’s not busy with all that, she enjoys, playing netball and tennis, reading and chocolate. leanne is passionate about empowering women, whether through a colourful handbag or a compliment.

when did you buy your first maiocchi dress?
it was actually only recently, i discovered maiocchi through a mutual friend of dee’s and mine, and then she started stocking my handbags… they go perfectly with maiocchi frocks.


describe yourself in 3 words…
thoughtful. loving. excitable.

which is your fave dress from the ‘forever in blue collection?
the mind your manners and the forever in blue dresses are just gorgeous.

what’s the best place or occasion you have worn a maiocchi dress?
at my first modelling gig at the launch on sunday.. what a fabulous experience!


what would you like to see maiocchi feature on their upcoming prints? 
navy & hot pink (which are my favourite neutrals)

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

meet the models... emma xo

meet the models... emma xo

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.
 
meet emma...

emma works in project management and community engagement. she loves exploring local markets and discovering new designers and creative people. in her free time she likes going for outdoor hikes and travelling! after getting started with her fist modelling gig at maiocchi she is venturing into curve modelling – you can follow her on instagram - @hardly_em

when did you buy your first maiocchi dress?
i won my first maiocchi frock in a competition last year, and have been a convert ever since.

describe yourself in 3 words…
snacky. adventurous. excited.

which is your fave dress from the ‘pretty please’ collection?
the wide blue yonder dress in indigo. it is super comfortable and you can wear backwards, how many other dresses can do that!

what’s the best place or occasion you have worn a maiocchi dress?
definitely weddings, but i also love to wear my maiocchi frocks to work and look fabulous on any day of the week!

what would you like to see maiocchi feature on their upcoming prints? 
well i just love the little details that go into the prints, i love finding little cats and pointing them out - also pockets on everything!

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo