we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.
 
meet bec...
bec is a part time occupational therapist and part time mum (to ally who stole the show at the recent runway) with another little one on the way (due march 2020) bec's hobbies include shopping, spending time with family and friends and sipping champagne (although that last hobby is on hold for a while now) she is a social media lover who loves working with australian, especially brisbane based fashion brands to bring awareness to their amazing pieces and products via her instagram @ilovethatskirt (give her a follow if you aren't already!) 

when did you buy your first maiocchi dress?
i think it was about five years ago. i've always been drawn to the beautiful prints and colours that are synonymous with maiocchi. 

describe yourself in 3 words…
fun. intelligent. kind (it's really hard to do that without sounding up yourself isn't it?!?)

which is your fave dress from the ‘pretty please’ collection?
i adore the wide blue yonder dress in indigo... i can't go past a wrap dress with a sleeve and the print is gorgeous. 

what’s the best place or occasion you have worn a maiocchi dress?
i don't believe in "saving" your good pieces for special occasions. i love wearing my maiocchi dresses to work, on the weekends and everywhere!

what would you like to see maiocchi feature on their upcoming prints? 
i can't go past a beautiful floral or polka dot print... i know dee has done them before but i just love them! xo 

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

 

 

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.
 
meet fasika...

i’m currently completely my bachelor of business and working at JD sports in the city.

when did you buy your first maiocchi dress?
 i haven't bought one yet, but love the white ruffle one i wore in the parade

describe yourself in 3 words…
enthusiastic. funny. creative. 

which is your fave dress from the ‘pretty please’ collection?
definitely the white ruffle dress i wore, it was just gorgeous!

what’s the best place or occasion you have worn a maiocchi dress?
the perfect occasion i would wear my maiocchi dress would be for a nice lunch at howard smith wharf with my family.

what would you like to see maiocchi feature on their upcoming prints? 

animal prints are always fun!

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land, and we knew you'd want to get all the goss on these maiocchi mavens.

meet leanne...
leanne is the talented owner and designer of the gorgeous brightly coloured handbags that we stock at maiocchi -  liv and milly. she is also a mum to two kids, a property developer, PA to husbands engineering business, and social coordinator and taxi driver to her kids. when she’s not busy with all that, she enjoys, playing netball and tennis, reading and chocolate. leanne is passionate about empowering women, whether through a colourful handbag or a compliment.

when did you buy your first maiocchi dress?
it was actually only recently, i discovered maiocchi through a mutual friend of dee’s and mine, and then she started stocking my handbags… they go perfectly with maiocchi frocks.

describe yourself in 3 words…
thoughtful. loving. excitable.

which is your fave dress from the ‘forever in blue collection?
the mind your manners and the forever in blue dresses are just gorgeous.

what’s the best place or occasion you have worn a maiocchi dress?
at my first modelling gig at the launch on sunday.. what a fabulous experience!

what would you like to see maiocchi feature on their upcoming prints? 
navy & hot pink (which are my favourite neutrals)

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.
 
meet emma...

emma works in project management and community engagement. she loves exploring local markets and discovering new designers and creative people. in her free time she likes going for outdoor hikes and travelling! after getting started with her fist modelling gig at maiocchi she is venturing into curve modelling – you can follow her on instagram - @hardly_em

when did you buy your first maiocchi dress?
i won my first maiocchi frock in a competition last year, and have been a convert ever since.

describe yourself in 3 words…
snacky. adventurous. excited.

which is your fave dress from the ‘pretty please’ collection?
the wide blue yonder dress in indigo. it is super comfortable and you can wear backwards, how many other dresses can do that!

what’s the best place or occasion you have worn a maiocchi dress?
definitely weddings, but i also love to wear my maiocchi frocks to work and look fabulous on any day of the week!

what would you like to see maiocchi feature on their upcoming prints? 
well i just love the little details that go into the prints, i love finding little cats and pointing them out - also pockets on everything!

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land, and we knew you'd want to get all the goss on these maiocchi mavens.
 
meet amanda...
amanda is a a lover of all things pr, marketing & social media at the amazing brisbane company made4media. she has a little fur baby – ‘frankinfurter’ the mini sausage dog! Amanda collects sunglasses, and still has her very first pair of gucci sunglasses she bought with her first pay cheque when she was 14, much to her parent's dismay. she loves all things social and digital media, buying print fashion magazines still and reading them from front to back and espresso coffee... no milk!

when did you buy your first maiocchi dress?
bec (also a maiocchi supermodel) introduced me to maiocchi 7 years ago when i started working at made4media, she was obsessed and it wasn't long before i then started going along to the season launches with her and purchasing small pieces to start and now I buy multiple. 

describe yourself in 3 words…
larger. than. life.

which is your fave dress from the ‘forever in blue collection?
the wide blue yonder dress in indigo! the material is so soft and stretchy! It’s perfect and so forgiving for all the bits i need to be covered, especially when having an afternoon of wine and cheese!

what’s the best place or occasion you have worn a maiocchi dress?
lunch with elle mcpherson 

what would you like to see maiocchi feature on their upcoming prints? 
i own a sausage dog, so I would LOVE to see a print of a little sausage dog. australian natives done with watercolour or i also love words in cool typefont! also something brisbane related would be cool or tribute to australian cities.

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

 

we celebrated our summer collection 'forever in blue' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land, and we knew you'd want to get all the goss on these maiocchi mavens.
 
meet bec...
bec is a marketing and communications agency owner, ( she’s the head honcho at the fabulous made4media!) and mum of two teens, that does not have an off switch to friends, food and fun.

when did you buy your first maiocchi dress?
in 2012, a lovely summer dress i bought from the paddington store.

describe yourself in 3 words…
honest. loyal. fun.

which is your fave dress from the ‘forever in blue collection?
the spring in your step dress. - bought it too!

what’s the best place or occasion you have worn a maiocchi dress?
when I got all fancied up for polo in the city.  

what would you like to see maiocchi feature on their upcoming prints? 
i love that local female artists can be celebrated through fashion, like the latest collection. i would wear a dress that has the faces or representation of famous women in history.

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

hello! dee here,
after another amazing launch on sunday, i got to thinking about what a wonderful community of ladies we have here at maiocchi.
our launch events are truly the highlight of my year... seeing everyone in their maiocchi frocks, past and present. the thrill of our customer super models getting made up and frocked up and rocking the runway, and the other women cheering them on enthusiastically.

feeling the support of all of the women who come along to our events and buy our frocks each season (thank you!!)

seeing how much love you ladies have for our colourful prints and flattering frocks. i've been getting private messages from our ladies, snapping pics of themselves in their latest maiocchi purchase, and it really puts a smile on my face.

sometimes running your own business can be hard, i work long hours, often up and at the office at 2am, but i love what i do and seeing the community of fabulous women we have at maiocchi really makes it all worthwhile.

i'm starting this group to try to recreate the love and community of our launch events right here in our own little corner of the internet.

i would be tickled pink to see a pic of you in your maiocchi frock. so please, prep your insta hubby, boyfriend (or your kids) and get snapping. post a pic of the maiocchi frock you are wearing to work today, to school drop off, the dress you wore to your best friends wedding on the weekend, a romantic rendezvous? wowing the ladies at lunch? your birthday? please share and imagine me doing a little happy dance in my office at 2am!!
 
you can join the maiocchi mavens group here

love and kisses,
dee xo

on sunday, we celebrated our summer collection 'forever in blue’ and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

this season our designer dee, has taken inspiration from all things perfectly pretty…. there are ruffles, vintage laces and a fresh colour palette of blue and white.. perfect for summer days.

for our prints this season, dee has collaborated with talented local artist michelle grayson from sprout gallery who paints only in blue and white.

the delightfully gorgeous gillian from  champagne cartel. hosted our parade... we are big fans of this online community for fabulous champagne loving women (like us at maiocchi!) you can join in the fun on the champagne cartel FB group here. 

we chose some of our fabulous maiocchi ladies to strut the runway and show off our latest frocks. we really love to show our garments on the gorgeous ladies who wear them. it shows the frocks as they are worn in real life, rather than on a size 8 catwalk model. all of our super models were varied in age and shape, and they all totally rocked the red carpet! 

another of the things we love most about these events is getting to see so many of our guests wearing their favourite ‘vintage’ maiocchi pieces from collections past. 

our guests were treated to canapes and specially made sweet treats in blue (to match our frocks) by the clever shannon and clare from the divine montrachet restaurant. 

a big thank you to all who came along on the day, take a peek at some of the snap pics taken gorgeous friend and fabulous photographer kate from kate luke photography here….

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land and over the coming days, we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

keep your eyes peeled tomorrow to meet the first of our fabulous models with mostess at maiocchi xo 

 

 a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
montrachet restaurant.  for the yummy treats

xo

meet artist michelle grayson:
for our 'forever in blue' summer collection our designer dee collaborated with talented local artist michelle grayson from sprout gallery.

we have asked michelle about her experience working with dee to create these beautiful prints…

how did you get started as an artist / textile designer?

it’s a bit cliché but I’d have to say my mum. i grew up in a very creative household, my mum phoebe still paints and teaches art today, and it was her love that steered me in this direction.
my background is in graphic design but i also have degree in fine arts as well as communication so I dabbled in marketing and trade fairs. the trade fair gave me a knowledge of how the retail and trade side of things were run. i then worked for a couple of well-known fashion houses in their marketing and display department but ironically it wasn’t creative enough so I returned to graphic design. however, i found the graphic design background - although helpful in marketing my brand -  wasn’t the outlet i was looking for anymore to channel my creativity. i’d always wanted to ‘just paint’ (not computer art) and have a go at textiles after watching my cousin in the UK hand paint designs for wallpapers and fabrics for next and laura ashley etc. i knew i’d eventually head in this direction one day. i’m lucky that the watercolour paintings i create can be used so beautifully on textiles. my trade mark is blue and white chinoiserie.

what do you love about your job?

i get to be creative all day -  everyday. i get to be there for my family and work around my kid’s school hours – it helps that i have a very supportive hubby as well. my family get to be part of the journey too and everything i have done in my life has led up to where i am now including all the lovely creative people i have met along the way. i get a kick out of meeting down to earth creative people from the various industries. mostly i love the solitude of just me, my paint brush, my cup of tea and some music.

why do you always work in blue and white?

i just totally love blue and white - both décor and fashion. all the beautiful old brands we have grown up with or inherited from our grandmothers such as burleigh, spode, churchill and johnson bros etc have all inspired me. the beautiful chinese porcelain from the 14th century onwards or the dutch designs known as delftware which were ceramics copied from chinese exports during the 17^th century are beautiful. there is so much history at our fingertips on the internet that it makes it easy for someone like me to paint or redesign these beautiful pieces in my own way.

what was it like working with our designer dee on the ‘forever in blue’ collaboration? 

dee is such an easy going, sweet person. she told me what she was looking for and showed me the sort of fabrics my designs would be complimenting. we looked at some designs and she and her team just seemed to know what to do with all the artwork pieces i was painting. i really love how maiocchi montaged my art together in one particular design. it’s got everything from bunnies, to cats, to waterlilies entwined. it really was lots of fun and it’s going to be such a ‘up there moment’ to see people wearing my art on their dress. it was a pretty fun experience and i love that our mutual mummy friend kym o’gorman from KOG marketing got us together.

what is your process for creating these beautiful paintings? 

i get this urge to paint something (or someone might suggest something) and then i start looking. i always love suggestions. i probably get about ten ideas and then dwindle them down to one or two and then design. if i can’t find something and i can’t photograph it because the flower or pot etc is not accessible, then i piece it together in photoshop so i have a photo of it. my graphics background does come in handy.

how long does it take you to do each painting?

it depends, i can’t just sit and paint and paint. i have to get up every half hour to give my neck a rest. some paintings are more intricate than others. most paintings take about three days (off and on) and up to a week or two.

which is your favourite frock from the ‘forever in blue’ collection? 

it’s a hard one but i totally love the square neckline on the 'mind your manners' dress in indigo but i am very partial to the lovely antique look of the 'cinderella' top in white. i love the willow pattern embroidered on the front.

why just wear any pop of colour when you can wear RED!

call it cherry, ruby, crimson, candy apple, strawberry or scarlet: red has always been a favourite colour at maiocchi, we simply can’t get enough of this fiery hue.

we think you definitely need a little more red in your life, a pop of bright colour is sure to brighten up your day (and everyone else’s) and put a smile on your face.

you only have to pop on a red frock in the morning for that feel good factor, what better way to start your day!

red looks good on everyone, no matter your skin tone, you'll positively glow in this siren shade, so don't shy away from red, just give it a go.

although red may be a bold choice, going red all over is completely on-trend and oh so stylish, if there was ever a time to rock a red frock, a pair of red shoes and a lick of red lippy, it’s now.

red earns maximum points for fashion daring, but it really is very easy to wear.

our advice? reconsider that frock you've been thinking about buying in black, and instead adopt the head-to-toe-red effect.

oh and also, did you know that red is the colour of love, and research has shown that men find women who wear red more attractive (can’t hurt right!)

and let’s face it, nobody's ever written a song about a lady in purple... va va voom

 

our fave RED pieces, pictured above, are:

the frill of it dress in red

the ruffled all over dress in red

the up and away dress in red (dropping next week!)

the crowd pleaser jumpsuit in red

the crowd pleaser top in red

you go right ahead and shop all the RED things here

xo