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Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

A Collection to Treasure

A Collection to Treasure

Introducing our Autumn Winter Collection ‘Treasure Hunter’

A self-confessed bowerbird, this season our designer Dee has found inspiration in childhood treasures and her love of vintage curiosities.

Dee says…..”since I was a small child I loved to collect pretty things…beads and baubles, sparkly bits and bobs, souvenirs and vintage fabrics swatches, over the years I have loved pulling out my collected treasures, keeping the stories and memories alive in my mind”

‘Treasure Hunter’ is a treasure trove of precious pieces carefully collected and arranged to form a cherished wardrobe that will be worn and loved over the years, becoming a part of your story.

Custom prints feature bowerbirds, vintage bits and bobs, sparkly baubles and fancy vintage inspired florals.

You will love our colour palette of deep jewel tones and opulent shades of sapphire, ruby and emerald with a hint of metallic that will really make your winter wardrobe shine..

You will find a style for every occasion, with jersey wrap dresses with swish as you walk circle skirts in lush bamboo that can take you from desk to dinner without so much as ruffling a feather.

Fancy statement frocks that will turn heads come cocktail hour, and ‘frock n go’ styles that are easy and effortless and can take you from the school drop off, into the weekend or to wow the ladies at lunch.

You’ll be sure to find a precious gem or two in this season’s collection that we hope you will wear and treasure for years to come and that together you will create memories that become a part of your story.

Behind the Scenes of Our Latest Custom Print

Behind the Scenes of Our Latest Custom Print

See our latest custom print come to life and hear our designer Deanne Mayocchi talk about the inspiration behind our Summer Collection. Over the Rainbow is inspired by flowers in the garden and brought to life by the clever team at Maiocchi. Watch the movie to see the print develop from a hand painted floral design to a twirl inspiring retro dress.
Best Australian Boutiques for Travelling

Best Australian Boutiques for Travelling

Nominated as One of Australia's Best Boutiques for Travelling

We’re delighted to announce that Maiocchi has just been nominated as one of Australia’s premier boutiques for getting the right look on your overseas adventures. The travel insurer has just featured us on its round-up of the best boutiques in Australia. 
Along with the other supreme indie brands, we’ve been picked for curating a collection that ‘will take you comfortably and stylishly from dawn to dusk in exotic destinations around the world’. Inspired by our designer Deanne’s travels, our oh-so-special outfits have been singled out for trips to Japan.
‘From the jaw-dropping beauty of snow-capped Mount Fiji to the quirky graphics decorating Tokyo’s subways,’ Bupa writes, ‘Japan is one of the world’s most aesthetically astounding destinations.’ It goes on to suggest readers take style notes from yours truly, commending our soft cotton dresses as much for their ease of packing, as for their flattering patterns and nipped-in tailored waists. Keep cool and comfy while strolling the streets of high-fashion hotspot Harajuku in Tokyo.
With each of our vintage-inspired garments featuring fun textures and trims, attention to detail is in our DNA. We enjoy being as eclectic as possible to ensure our wares are instantly recognisable, whether strolling Australia’s city streets or Japan’s famed blossom gardens.
As Japan heads towards summer, get the look with the last of our Australian summer styles. Choose one of our blossom print dresses and match it with a clutch from Pratten in a stand-out emerald tone to make a scene on the streets of Tokyo. Funky glitter drop earrings from Each to Own takes your look from day to night. Whatever your outfit be sure to pick up a pair of Saltwater Sandals. These reliable shoes are a treat for your feet when you’re spending days sightseeing. Unlike many other travel footwear brands, Saltwater Sandals are as stylish as they are comfortable and come in a range of colours to match your travelling wardrobe.
We’re sure you’ll agree with us that fashion and travel make the perfect pair! For more wanderlust inspiration, and to find out which looks best suit your future travels read Bupa’s article, ‘Australian Boutiques: Get the Right Look for Travelling.’

Meet the Maker - Melanie Augustin

Meet the Maker - Melanie Augustin

Meet the Maker - Melanie Augustin

This is Melanie Grey Augustin

“I lived in Japan for 6 years and fell in love with Japanese Kimono and Obi fabrics. Upon returning to Australia I was eager to share little pieces of Japan. Now, I travel to Japan every year to purchase more fabric.” 

Each piece is handmade from vintage kimono in her Glasshouse Mountains, studio, making it unique and a little piece of history from Japan.

Shop the Melanie Augustin range.

Meet the Maker - Each to Own

Meet the Maker - Each to Own

Meet the Maker - Each to Own

This is Kirsten Devitt

“I started in 2011, working from home and the 
company grew from there. Each To Own is now my full time job - I love to make pieces that incorporate fun patterns to produce both wooden and acrylic pieces that hopefully brighten your day”

Each To Own is made by the very colourful and delightful Kirsten Devitt. 

Her personality totally matches the fun pieces she makes! Each piece is handmade with love in her studio in Northern NSW. 

Shop the Each to Own range.

Every Mum is a Super Hero Giveaway

Every Mum is a Super Hero Giveaway

Every Mum is a Super Hero Giveaway

Enter our Mother’s Day competition to win a Maiocchi gift pack valued at over $130.

* Maiocchi Tote
* Maiocchi Tea Towel
* Maiocchi $50 Voucher
* Each to Own Poppy Studs.

Simply follow us on Instagram or Facebook and comment on the post and tell us your mum’s superpower to win.

Read about what the staff had to say about their Superhero mums

T&Cs: We have three prize packs to giveaway . To win you must comment on the competition image or tag us in your post telling us all about your Mum’s Superpower. (images welcome)Winners will be notified weekly on social media and have until the 8th of May to contact us. Be sure to share and tag friends for extra brownie points. We will pick one winner each week for the next three weeks.

Be inspired by all things oriental

Be inspired by all things oriental

Feel inspired this season in our striking eastern inspired shapes and custom prints. Our prints have been cleverly designed to hide lumps and bumps and are printed on beautiful cottons and soft bamboo jerseys. You’ll fall in love with the 1950’s inspired cotton dresses.

1950’s retro silhouette’s combined with dramatic shapes inspired by vintage kimono and Japanese fans. Deanne has combined clever creations that can be worn several ways, with exotic textures and handmade trims. You will feel lady-like in the special occasion vintage inspired Ming Dynasty dress and Looking Glass 1950’s dress.

Colour Me Happy Photoshoot

Colour Me Happy Photoshoot

Behind the Scenes by a Maiocchi Intern

It had never occurred to me, just how much time and effort goes into a look book photo shoot. There is so many different elements to consider- the makeup, the hair, the styling, the photographer, the garments, the model, the FOOD! I have always understood that is a thought out process, but after my experience on the quirky new summer range photo shoot, my hat definitely goes off to Dee and her girls at the Maiocchi HQ in Brisbane.

My morning was started by a not so pleasant wake-up call at 5:30am..One that is never warmly welcomed on a Tuesday morning (or any morning for that matter). The taste of freshly brewed coffee accompanied by a toasted piece of banana bread got me up and running, as I made my way into Black Smith studios in Newstead for a 9am start. I arrived to an already hustling and bustling studio, with hair and makeup under way by the clever Tania Travers, and Jason Zambelli our photographer setting up the studio.

The 2015 summer collection- 'Colour Me Happy' is a celebration of all things bright and colourful. With emphasis on 1950’s inspired frocks and beautiful flowy skirts, this collection shows off bright playful prints, soft jersey fabrics and beautiful Japanese cottons. The flattering frocks were styled with bubbly makeup/hair, accompanied by cute and quirky accessories by Brisbane label Each to Own, and retro vintage inspired glasses on loan from Madonna Rigney Optometry helped to bring the collection to life.

Each season Maiocchi creates an inspirational mood board, this helps create a visual and theme for the shoot. After the briefs were given, and final test shots were made, it was time to start shooting the new collection. Each outfit was complimented with cheeky smiles and cute quirky poses, highlighting the fun and colourful mood of the collection. Time was definitely tight on the day, restricting the amount we had to play around with each look- after all, we had 60+ outfits to shoot! Brooke Crompton our gorgeous model was wonderful throughout the day, showing us her cute quirky side whilst having fun with our retro styles dresses. I was put to work taking Behind the Scenes photos and movies of the day, whilst also in between shots helping out with the dressing/styling of the next quirky look.

Needless to say, by the time the day was starting to simmer down, we were all exhausted. With everyone having so much to do, the day ran smoothly and on time. I admired everyone's patience and happy vibes on the day. Everyone was able to work off each other, creating what was to be a positive outcome of a photo shoot. My favourite part of the day had to be the playing around with the behind the scenes movies. Creating little short clips of smiles, winks and twirling skirts. Just being able to help create the quirky and distinctive look of Maiocchi definitely put a smile on my face.

I learnt so much but made sure to have fun with it. Gaining experience in this area of the industry is something I have wanted to do for a while, and it has definitely been the main highlight of my internship experience with Maiocchi.

Happiness is… following your dreams.

Courtenay. xx

Ps - Don't forget to enter the colouring in competition!!

Maiocchi Colouring Competition

Maiocchi Colouring Competition

You’ve all heard the news and seen the latest craze. Colouring in is scientifically proven to de-stress and help relax the mind. To coincide with our Colour Me Happy summer collection we have designed our own colouring in printout and created a Maiocchi Competition.

To enter our Colouring Competition simply:

1. print our colour me happy artwork, you can download it here.
2. colour it in take a photo
3. share on instagram, facebook or instore.
4. tag @maiocchi_ and #colourmehappy and don't forget to like us!

You can enter as many times as you like and your kids can enter too!

We have three prizes one for the big kids (a maiocchi frock) and one for the little kids.
The Competition runs from 11th November - midnight 10th December 2015. 

Dee our designer, will pick 3 winners, one big kid, one girl and one boy based on creativity.

Good Luck, have fun and de-stress. We can’t wait to see all of your artworks!


Colour Me Happy

Colour Me Happy


I have gathered inspiration from all things happy this summer season. Let Maiocchi take you to the perfect summer holiday where the flowers are blooming, the sun is shining and you can hear the sounds of birds singing. 

Colour me Happy celebrates the return of ladylike style with nipped in waists and 1950’s style full skirts. The collection has perfectly retro pieces that are sure to become wardrobe favourites and workwear staples. 

Quirky cotton dresses that call for the perfect summer day have been recreated in more grown up vintage and 1950’s silhouettes and the fabulously retro styles are in a colour palette of pleasingly snazzy combinations including festive flames, greens and blues.

We have also designed some colour me happy fabrics with birds, flowers and butterflies featured in a rainbow of colours.

Summer is such a happy time and I know all too well that the way you look can change the way you feel. I want you all to put on a bright happy frock and instantly be transported to your happy place.

Dee . xx