at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

throughout this week we are introducing you to the six models from our 'winter soiree' parade.

meet sandra...

what do you do when you are not being a maiocchi model?

i’m an organiser; you’ll find me behind the scenes co-ordinating the task at hand or event. i enjoy spending time with my family, we play board games, go for bushwalks, and enjoy taking holidays. i also enjoy spending time with friends - coffee catch-ups, devonshire tea, shopping, fashion parades and book club. when I get time to be creative i enjoy card marking, crafting and baking. i also enjoy being behind the camera taking photos of people and places.

when did you buy your first maiocchi dress?
quite recently, in the city store, the lovely jody helped me pick out a gorgeous red floral dress.
 
describe yourself in 3 words…
organised, creative and caring.
 
which is your fave dress from the ‘wannabee’ collection?
the wannabee dress in black is my favourite.
 
what’s the best place or occasion you have worn a maiocchi dress?
i wore my wannabee dress to the ‘winter soiree’... my first modelling gig, what a fabulous experience!
 
what would you like to see maiocchi feature on their upcoming prints? 
i love that dee incorporates japanese inspired and floral prints and features animals in the fabric prints. i’d love to see any of these animals in upcoming prints – fox, dalmatian, peacock feathers or more japanese Inspirations - oriental umbrella’s, fans and cherry blossoms.

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

throughout this week we are introducing you to the six models from our 'winter soiree' parade.

meet carolyn...

what do you do when you are not being a maiocchi model?
i am an art loving university administrator that is passionate about helping others to achieve their study dreams during the week, on the weekends i love just hanging out with my husband and daughter.
 
when did you buy your first maiocchi dress?
back in the old store in the city about 10 years ago? since then, the love and the wardrobe has grown!
 
describe yourself in 3 words…
artistic, workaholic, stylish.
 
which is your fave dress from the ‘wannabee’ collection?
the butterfly kisses dress in sapphire, my 2^nd fave is the heart’s content dress i wore in the parade.
 
what’s the best place or occasion you have worn a maiocchi dress?
meeting stan grant ( journalist ) and getting a kiss! xx
 
what would you like to see maiocchi feature on their upcoming prints? 
some geometric shapes please!

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

throughout this week we are introducing you to the six models from our 'winter soiree' parade.

meet jo-anna...

what do you do when you are not being a maiocchi model?
 i’m an underground mining engineer, but it’s the first week of a new job! chief operating officer for a canadian mining company – translating technical things for board members and senior managers. i am also mum to 2 teenage girls  and am renovating the house. i also enjoy gardening ( but don’t get to do it often enough!)
 
when did you buy your first maiocchi dress?
maybe 2 years ago? in that time i have changed my work wardrobe to include almost exclusively maiocchi dresses 😊 i wear a lot of maiocchi, thanks to katrina ( my co-model!) who introduced me!  I love the buy-local aspect as well as the awesome styles and prints that come up to size 16 -18.
 
describe yourself in 3 words…
hard-working, fun-loving and warm.
 
which is your fave dress from the ‘wannabee’ collection?
the don’t think twice dress in multi – it’s a winner for work travel and so flattering with the overlay.
 
what’s the best place or occasion you have worn a maiocchi dress?
when i was selected as QLD exceptional woman in resources in march 2018 or last women’s day when i attended a reception at QLD government house!
 
what would you like to see maiocchi feature on their upcoming prints? 
i love the blue dress i tagged you in earlier this week on instagram – it’s dark blue background with light blue flower and lyrebird print. the wide neck dress style is fantastic and I have never worn it when people didn’t comment on how lovely it is!

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

throughout this week we are introducing you to the six models from our 'winter soiree' parade.

meet kate...

what do you do when you are not being a maiocchi model?
i’m the deputy’s general secretary of the queensland teachers union - so i’m a union leader. i am also mum to 2 teenage girls. i love to read ( when time permits ) and i also do go to the gym 2-3 days a week.
my happiest times are when i am with my family and friends - good company, love, respect and finding joy in life is just the best!

when did you buy your first maiocchi dress?
i think it was around 2014/2015 in the paddington store, my first purchase was a reversible skirt, and then i bought a dress.

describe yourself in 3 words…
kind, loyal, determined, passionate, audacious ( we all need to have the audacity to hope, love and dream don’t we! - i love this word ) radiant ( my avatar name once on X-box was radiant aunt because that’s how my nephew described me ) empathetic and i’m a nerd! ( demonstrated by my inability to choose just three words! )

which is your fave dress from the ‘wannabee’ collection?
 i love the out of the blue dress in red and sapphire and the stripes and spots dress in black - play and work I think.

what’s the best place or occasion you have worn a maiocchi dress?
our conference - oh and a girlfriends glamorous high tea/soiree for her hens do.

what would you like to see maiocchi feature on their upcoming prints? 
i love red - and i’m a big fan of the sapphire blue and green at the moment. i love my flamingos and kites and loved the lady beetles - all those happy prints are fabulous!

 a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

throughout this week we are introducing you to the six models from our 'winter soiree' parade.

meet katrina...

what do you do when you are not being a maiocchi model?
i’m an underground hard rock mining engineer. (think gold, copper, diamonds etc) working for rio tinto in our global underground mining team. i am mum to 2 girls, and when I’m not working,  enjoy reading, “bookclub” and other fun with my girlfriends,  travelling, family bike rides and occasionally sewing. 
 
when did you buy your first maiocchi dress?
when we moved from mongolia to brisbane five years ago and lived just down the road from the paddington boutique. 
 
describe yourself in 3 words…
creative, friendly and adventurous.
 
which is your fave dress from the ‘wannabee’ collection?
i love the orchid road dress in either navy or jade, and also have the same print in a wiggle skirt which is currently on high rotation in my wardrobe. 
 
what’s the best place or occasion you have worn a maiocchi dress?
my good friend’s wedding in fremantle, WA was the best special occasion, but for me the best place is being able to wear these beautiful dresses to my work every day and getting to enjoy their colours and cut. 
 
what would you like to see maiocchi feature on their upcoming prints? 
keep surprising us with your great ideas, i love them all from the colourful lanterns, to native flowers, bees, umbrellas, the surprises of each collection keeps me intrigued and coming back every season.

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

we always make sure our dresses fit and flatter different shapes and sizes, it's one of our most important jobs.

for our recent 'wannabee soiree' in the paddington store, we featured six of our favourite maiocchi ladies as the models in our parade.

they are all the most fabulous of women and they looked fabulous as well! they had their hair done at the blow dry room, and their make up done by sally williams beauty and they totally rocked the runway! after the parade we did a little photoshoot with kate luke photography - such a great day! 

a big thank you to these six fabulous women, and a big thank you to all of the fabulous women out there who wear maiocchi frocks... you ARE our brand, and we love seeing how you make it your own.

throughout this week we are introducing you to our six models...

we will start with the lovely sam...

what do you do when you are not being a maiocchi model?
i love getting out & about with friends and family and making memories, seeing shows, enjoying cocktails and visiting markets, boutiques or vintage stores for the perfect find.
i am also a hard working fundraiser for the ovarian cancer research foundation - especially in frocktober - when i wear a frock a day - most of them maiocchi! 

when did you buy your first maiocchi dress?
it was from the wintergarden store - i reckon it would have been in about 2007. i couldn’t decide which one, so i bought two!

describe yourself in 3 words…
hardworking, optimistic and fun-loving.
 
which is your fave dress from the ‘wannabee’ collection?
i have three! ( in this order if you only need one! ) 1. the butterfly kisses in sapphire, 2. the frill frenzy dress in the floral, 3. the out of the blue dress in sapphire. oh, and I love my spots cape, plum crazy jacket & wiggle top! ( i’m clearly a big maiocchi fan! ) 
 
what’s the best place or occasion you have worn a maiocchi dress?
i wore maiocchi when I spoke at UNESCO in paris and later that day sipped champagne at the top of the eiffel tower… a very memorable day! 
 
what would you like to see maiocchi feature on their upcoming prints? 
i love bright colour, mixed prints and florals. i’m a huge fan of the japanese cotton & prints that made me fall in love with maiocchi all those years ago. i can’t resist a bright floral print!

when we launched our winter collection ‘wannabee’ back in february, we ran a competition for one veeeery lucky lady (and her bestie) to win a bee-you-tiful prize pack from us, as well as from kate luke photography, mi color salons and sally williams beauty and last weekend the lucky winners claimed their fabulous prize!

emma is the lucky duck who won our competition, and she chose her friend guili to come along for the (very glamorous) ride.
they started off their day at the maiocchi store in paddington, where they were met by dee, our designer, to select a frock each.
after lots of trying on and um-ing and ahh-ing! they both chose gorgeous navy floral frocks… it was a difficult choice!
the girls then popped up the road to micolor salon in paddington to have their hair done, and the gorgeous sally did their makeup... they both looked absolutely stunning and photo shoot ready.

then the girls met with kate, the photographer, for a one hour photo shoot around the local streets of paddington.

we think the results are just amazing, and couldn’t wait to share them with you.
keep your eyes peeled on our instagram page for our next competition for the launch of our spring collection in july.

we asked our lovely winner, emma a few questions about her bee-you-tiful experience...

have you ever won anything before?
i have never won anything this exclusive before, i couldn’t believe it when i got the message!

why did you choose guili as your bestie for the day?
giuli is a working mum and with a side business making beautiful wedding/birthday cakes. she spends a lot of time on her family and putting others needs before her own. i wanted to give her an opportunity for an afternoon of shopping and pampering.

how did you two meet?
giuli and i started working together in 2013. we don’t work together anymore but still keep in touch. she is an incredible person and friend to have on your team. 

which frock did you choose at maiocchi and why?
i chose the orchid road dress because it was very flattering for my shape. i loved a lot of the dresses in the shop, so it was very hard to pick just one.

have you ever had professional photos done before?
i have never had professional photos done before but i do love being in front of the camera, maybe a new profession?!

what did you girls do after the shoot?
we spent the evening in paddington at darling and co…. and i just wanted to say how much fun i had and to thank you once again for the opportunity. i have loved your store for a long time and follow quite a few of the ‘models’ you use on instagram. i’m very passionate about everything brisbane and supporting small businesses.

we chatted with our photographer kate about her style, dream jobs, and her life as a fashion photographer.

how would you describe your personal style?
eclectic! i just buy what i love. i love quality fabric, fun prints, a little boho, some sparkle and i mostly shoot in black so it is key to my wardrobe too!

which was your favourite piece from the ‘wannabee’ collection?
the birds and the bees dress looks absolutely gorgeous and i can’t go past a print clash! but i also love the cut and the high low of the orchid road dress and the movement in the butterfly kisses dress was a total joy to shoot.

you have 4 kids, how do you balance being a mum and your photography work?
when i met my husband 10 years ago he was widowed with 3 kids and since then we have added one more to the tribe. my eldest daughter is 21, then i also have twin boys who are 16 and a daughter who is 5 so it’s a big difference in ages and all of them need different things from me every day! it is always a stretch. i love being a mum and my job provides wonderful flexibility to be there when they need me but that can also leave me working late into the night. i definitely don’t pretend to have the balance right and feel like i am just constantly running to try to keep up with everything and feeling guilty that i am not doing enough. but that’s the life of a working mum!

tell us about a memorable photoshoot you have worked on..
a photographer doesn’t shoot and tell! but i won’t be forgetting our wannabee shoot anytime soon – shooting winter pieces outside in brisbane in 35 degree heat while watching models slowly melt was definitely an interesting challenge for all of us!

what’s your favourite place to eat in brisbane?
i love bamboo basket at southbank, the dumplings are delicious, the noodles are home made and they have rosé by the glass. life doesn’t get much better than chinese and rośe!

what are your words to live by?
create change. i try to use my creative skills to make the world a better place. this can be done in gentle ways every day. in my fashion work this means supporting and empowering the women around me to be total queens. i love to shoot a diverse variety of women in age, size, ethnicity - to show that all women have so much beauty. i believe all women are beautiful – and especially when they wear maiocchi!

xx
kate

we would like to introduce to you our latest model, the gorgeous 36 year old brooke falvey.

now our designer dee has been busily stalking brooke on her Instagram page @whatbrookewore for ages, because brooke loves a bit of colour, fun and quirkiness just like we do! and she starred in our summer campaign last year,
so we thought we’d get to know the gal behind these gorgeous pics for our ‘wannabee’ collection
brooke started out her career as a journalist, then moved to london, where she did all sorts of wonderful bucket list things, like she met prince harry and had tea with the queen.
then she moved back to brisvegas and started her blog ‘blonde ambition’ and a new bucket list.
we think she must be totally nailing her new bucket list as she is now the fashion editor for 'u on sunday' in the sunday mail…. and she has also recently joined the team at brisbane news as a columnist… you can read her first column here plus she’s built up a huge following of people who hang out waiting for her next instagram post (especially when she sings on insta live… you don’t want to miss this! )
 
we chatted with brooke about her style, dream jobs, and her life as an ‘influencer’…
 
how would you describe your personal style?
my style is fun, fresh and flirty, with a side of preppy glamour. i tend to dress more to suit my body shape and the things i love, than to match current trends. my go-to outfits include striped tees with skinny jeans or denim shorts, and above-the-knee dresses with nude heels (because they make my legs look so much longer than they are!).

which was your favourite piece from the ‘wannabee’ collection?
the beautiful turquoise dress with pink orchid print. it’s so pretty and feminine and a very flattering shape. i also love the wrap dress that dee wore in the magenta colourway - it’s bright, bold and delivers the perfect

in a nutshell, what does your job as fashion editor for u on sunday entail?
i love my role with u on sunday. each week i pick a theme—and a key image—based on what trends are currently available and i find some great clothing and accessories to help you put together a similar look without blowing the budget. i love introducing our readers to new brands, and encouraging them to step outside their comfort zones and try something new.

tell us about meeting prince harry….
oh gosh, i still can’t believe it happened; i totally missed my shot at being a duchess! i was living in london at the time and my flatmates and i had been out celebrate on of their birthdays. the club we were in had closed and my flatmate carly and i were standing by the bar waiting for our other flatmate ellen, who had lost her coat check ticket, when a group of people spilled out of the vip area. with his security in tow, harry headed over to us while he mates headed to the lift. carly and i smiled, perhaps like maniacs. he was close enough to touch. he smiled back at us, the glorious grin. he seemed to be waiting for us to say something, anything. but i had nothing. not a word. the girl who never shuts up and always has a comeback was speechless. carly wasn’t any better. it was an epic fail from both of us. they tried to coax some words out of us but in the end harry chuckled, shrugged and left to join his mates.

what’s your favourite place for a cocktail in brisbane?
anywhere that serves a passionfruit mojito. i took advantage of the opening of mr percivals and went there a few times over summer to kick back with friends over a jug of pimms. i love being able to look over the river at our amazing city—it’s so darn pretty. and i love hanging out at an precinct like howard smith wharves, south bank or eagle street pier where you can bounce between venues depending on your mood.

what are your words to live by?
that’s tricky, because i’m such a logophile—a lover of words—there are so many quotes i see that resonate with me; my phone is filled with screenshots. i love this one from benjamin mee - “you know, sometimes all you need is twenty seconds of insane courage. just literally twenty seconds of just embarrassing bravery. and i promise you, something great will come of it.” those 20 seconds have led me on some amazing adventures, and given me some crazy stories.

win an amazing prize pack valued at over $1000!

to celebrate the release of our latest collection wannabee, we are giving away a bee-you-tiful prize pack for you and your bestie.

you will get frocked up in one of our latest frocks, have your hair and makeup done at mi-colour salon and then have your photo taken by the gorgeous kate luke photography.

the prize
2 x frocks from maiocchi’s ‘wannabee’ collection (to the value of $600)
2 x hair and makeup at mi-colour salon (to the value of $300)
a one hour photo session with kate luke photography (valued at $150)
one lucky winner and her bestie will be sure to feel like the bees knees!

to enter
head over to our instagram @maiocchi_ tag your bestie in the comments on our WIN post. like @maiocchi_ @micolorsalons @katelukephotography on instagram. each comment counts as one entry, no limit to the amount of times you can enter
entries close 28th Feb 2019
entries drawn 1st March 2019
the winner will be chosen at random and notified on instagram.

enter now

competition open australian wide
however to claim the hair, makeup and photoshoot portion of this prize you must be in brisbane.
we must mention that this promotion is in no way sponsored, administered or associated with instagram. by entering, entrants confirm they are 13+ years of age, release instagram of responsibility and agree to instagram’s terms of use.