Frocktober 2025
Hello mavens, it's Dee here... Can you believe this will be my 8th year frocking up for Frocktober?! Every October I pop on a frock a day (easy for me,...
Our Blog
Pour a cuppa and dive in - the Maiocchi blog is brimming with colour, frocks, and a dash of whimsy.
Our new collection 'Now or Never'
There’s something truly special about creating a new collection - and Now or Never might just be one of our favourites yet. For this season, we wanted to capture the...
One skirt, six ways
Our new Sally Skirt in social butterfly is as versatile as it is fabulous! With hand-painted butterflies by Georgie from Lordy Dordie, you will be sure to make a statement...
Social Butterfly - Maiocchi x Lordy Dordie
'Social Butterfly' is everything your inner daydreamer’s been waiting for. Inspired by nature’s most delicate masterpiece, this collection captures the spirit of transformation with vibrant colours, and enchanting details that flutter with...
Charmed, I’m Sure – A Love Letter to Kyoto’s Geisha xo
Inspired by our designer Dee’s trip to Japan last year, Charmed I’m Sure is a like a wearable love letter to the graceful geisha of Kyoto’s Gion district. Think elegant kimonos, bright...