How Maiocchi started
Once upon a time... well, actually in 2001, the search for the perfect dress turned into a labor of love for our designer Deanne Mayocchi. Frustrated that she couldn't find the fun and fabulous frocks she wanted to wear, Deanne put her design expertise into action, got all creative and soon after, Maiocchi the fashion label was born.
Women from all over the land of Oz were suddenly aflutter for the fabulous styles of Maiocchi's frocks and word spread quickly about their charming prints and quirky little details.
Maiocchi feel very lucky to be dressing some of the most clever and fabulous ladies in all of the land, who like to celebrate colour, dress up and have a little fun with their fashion!
Exclusive prints
At the heart of our brand is the commitment to individuality, and that's why we design all of our prints in-house. This means that every piece in our collection is unique, and you won't see them anywhere else. We also love to collaborate with local Australian artists, merging the worlds of art and fashion for one of a kind pieces.
"Maiocchi’s brings signature prints, beautiful fits, and joyful style to every outfit. Designed in Australia for women sizes 6–22 who love to stand out and feel amazing - from work to weekends and everything in between."

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