Our Story

How Maiocchi started

Once upon a time... well, actually in 2001, the search for the perfect dress turned into a labor of love for our designer Deanne Mayocchi. Frustrated that she couldn't find the fun and fabulous frocks she wanted to wear, Deanne put her design expertise into action, got all creative and soon after, Maiocchi the fashion label was born.

Women from all over the land of Oz were suddenly aflutter for the fabulous styles of Maiocchi's frocks and word spread quickly about their charming prints and quirky little details.

Maiocchi feel very lucky to be dressing some of the most clever and fabulous ladies in all of the land, who like to celebrate colour, dress up and have a little fun with their fashion! 

Exclusive Prints

At the heart of our brand is the commitment to individuality, and that's why we design all of our prints in-house. This means that every piece in our collection is unique, and you won't see them anywhere else. We also love to collaborate with local Australian artists, merging the worlds of art and fashion for one of a kind pieces.

Limited Edition Collections

We focus on creating small, limited edition collection drops. This means you won't find mass-produced items at Maiocchi. Instead, we bring you carefully curated fashion drops, where each piece tells its own unique story.

Female-led Team

From concept to creation, our female-led team is at the forefront of every design decision. We believe in fostering an environment where women lead, innovate, and shape the narrative of fashion.

Diversity In Fashion

We celebrate the diversity of women's styles, shapes, and sizes. Our collections are inclusive, ensuring that every woman can find something that resonates with her individual sense of fashion.


We focus on timeless pieces that you can wear and love for many years to come. We encourage conscious consumption by offering high-quality garments that are meant to last.

Sustainable & Ethical Practices

We prioritise sustainability in every aspect of our business. From favouring natural fibres to our production processes, we are committed to reducing our environmental impact and promoting ethical practices within the fashion industry.

Maiocchi Mavens

Maiocchi is more than just a brand; it's a community. Our private Maiocchi Mavens Facebook group is a space where women can share their outfits, stories, and style journeys. We also love hosting events for our local mavens.

Join our private Facebook mavens group here.

What our mavens are saying...


Maiocchi is my go-to place for high quality, flattering & one of a kind pieces. I have quite a few of their dresses and they always make me feel like a million dollars!


Beautiful, high quality and flattering dresses. Every piece I own from Maiochi makes me feel so beautiful!


Gorgeous dresses, incredible quality and customer service. I don't shop anywhere else now!! Whenever I wear a Maiocchi piece, I always get complimented and feel so fabulous. 10/10 recommend!


Gorgeous garments in classic styles and fun prints. The bamboo/spandex blend make them very comfortable. I also love Maioochi's range of accessories.


I adore the range of Maiocchi dresses in store and online! I was passing by when the dresses in the window display caught my eye. Timeless styles and classic pieces to wear for work and going out.


Contact us

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Express Shipping

We post all orders via trackable express Australia Post satchels, meaning you will get your order as quickly as possible.

Sizes 6-22

We celebrate the diversity of women's styles, shapes, and sizes, and carefully grade our garments to ensure the perfect fit for every size.

14 Day Returns

If something isn’t quite right, you have 14 days (7 days for sale items ) from the day you receive your parcel to return the item to us.


From favouring natural fibres, to our production processes, we are committed to reducing our environmental impact.