Colourful prints. Thoughtful design. Dresses made to be worn and loved.
Our story
Maiocchi is an Australian fashion label known for joyful prints, clever cuts and dresses that make everyday dressing feel a little more fun.
For 25 years, Maiocchi has been designing colourful dresses in Brisbane for women who love prints, personality and clothes that feel special to wear.
Hi, I'm Dee
I’m the founder and designer behind Maiocchi.
I started the brand because I’ve always believed clothes should bring a little joy to your day. Life’s too short for boring outfits.
I’ve always been a dress girl. Give me colour, prints and something a little different and I’m happy.
What began as a small idea has grown into a brand worn by women all over Australia who love clothes that feel original, colourful and easy to wear.
And somehow… here we are, 25 years later.
Designed in Brisbane
Every Maiocchi print begins as an idea in our Brisbane studio.
Sometimes it’s inspired by travel.
Sometimes vintage textiles.
Sometimes a painting, a flower, or something completely unexpected.
We work with wonderful artists to create prints especially for Maiocchi, and every design is made exclusively for the brand.
Nothing comes from fabric catalogues. Nothing is mass market. Just original prints you won’t see anywhere else.
Pieces that actually get worn
We design clothes for real life.
- For work
- For dinners
- For weddings
- For holidays
- For lunches with friends
Our focus is always on:
- Beautiful prints
- Easy-to-wear shapes
- Quality that lasts
- Thoughtful details
- And great fit
Maiocchi is designed for women who love clothes with personality - but still want pieces that feel effortless to wear.
Our sizes range from 6–22, because great prints should be for everyone.
Limited pieces, not mass production
Maiocchi collections are produced in small runs, which means when a style sells out, it’s usually gone for good.
It also means the women who wear Maiocchi know they’re wearing something a little special.
The Maiocchi Mavens
One of the most special parts of the brand is the community that has grown around it.
Over the years, thousands of women have become part of our Maiocchi Mavens community - sharing outfits, styling ideas and their favourite prints.
Seeing women wearing Maiocchi dresses from years ago still makes my day.
Celebrating 25 years of Maiocchi
Running an independent fashion brand for 25 years is something I never take for granted.
It’s been made possible by the incredible women who wear our clothes, support the brand and continue to come back season after season.
If you’re one of them - thank you. Truly.
Come visit us
If you're in Brisbane, you can visit our boutique in the city and see the latest prints in person.
Or browse online and discover your next favourite frock.
Either way - welcome to Maiocchi.
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