the story of maiocchi:

once upon a time... well, actually in 2001, the search for the perfect dress turned into a labour of love for our fashion designer deanne mayocchi. frustrated that she couldn't find what she was looking for deanne put her design expertise into action, got all creative and soon after, maiocchi the brisbane based fashion label was born. the end result was a range of timeless garments that are instantly recognisable.

women from all over the land of oz were suddenly aflutter for the flattering styles of maiocchi's frocks and word spread quickly about their charming prints and quirky little details.

with a loyal following of ladies from all over the land, the company has continued to grow. there are now two maiocchi boutiques in brisbane, over 60 wholesale customers throughout the country and of course this website from where we ship out beautiful dresses to wonderful women all over the world.

maiocchi philosophy:

if we could wave a magic wand, it would be our greatest wish for ladies from all over the land to feel utterly fabulous in our dresses.

at the heart of what we do, we design gorgeous garments for women that are incredibly flattering and make them feel oh-so special. deanne finds inspiration from an eclectic mix of mediums including her passion for travel, her love of vintage curiosities, and her fascination of traditional craft techniques from the east.

often simple in their cut, maiocchi garments are personalised with precious little handmade details, quirky touches and delightful textures and trims. by twisting nostalgic silhouettes into fresh modern garments, our focus is always on figure flattering shapes, exceptional quality and our close attention to detail. the result is a charming and eclectic label that is instantly recognisable and has become a mecca for ladies who have a fondness for service with a smile and expect quality that is second to none.

maiocchi is an australian owned company and all of our garments are designed with affection and manufactured with care here in brisbane, australia. And nothing makes us giddier than sending a maiocchi frock skipping down the street with its loving new owner to live happily ever after…

Want to know the latest Maiocchi news? Keep an eye on our blog.