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Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

read about what inspired our designer dee for our latest collection for summer ‘home sweet home’

read about what inspired our designer dee for our latest collection for summer ‘home sweet home’

“follow your dream reach for the stars but never forget where you came from”

a little while back (actually mid last year) we posted a picture of flowers on our social media and asked you ‘what flowers would you like to see featured in our prints at maiocchi?’

i was surprised at how many of you said you would like to see australian flowers, and this is initially what led me to the inspiration for our summer collection.

for summer 2018 i have taken inspiration from the things around us, the australian landscape, our native flowers and our home grown artists.

there is a certain comfort to the idea of coming home, and i have taken this idea to our styles for the season.

shapes that are easy and comfortable to wear, soft fabrics and textured linens.

we have worked with a local artist on our hand painted floral prints and featured all the glorious colours of the australian landscape.

for our initial inspiration i looked at vintage souvenir tea towels from the 1950’s and we have printed our australian blooms onto a gorgeous rayon linen cloth that gives it a beautiful vintage feel.

this season we’ve taken a different path, but we haven’t forgotten all of our favourites, and in the end it has led us home.

frocktober… a dress a day xo (read until the end as we are giving away a maiocchi frock!)

frocktober… a dress a day xo (read until the end as we are giving away a maiocchi frock!)

our designer dee is participating in frocktober this year to raise funds for ovarian cancer research. read what dee has to say about donning a 'frock a day' for the month of october here….
my love of dresses is real.
in fact, excepting for workout gear, i only ever wear dresses.
that’s right, my life is like frocktober every day of the year.
i actually don’t own a pair of pants or jeans.
some people find this shocking, but i have been a dress wearer since i was in pre school when, as my mum tells it, i simply refused to wear anything but dresses. in particular, dresses that twirled!
one of the things i love about dresses is that you can just 'frock n' go'. you don't need to worry about what top or skirt you are going to match back with a dress, it's super easy to pop on a frock and look fabulous without even trying.
my dislike of being in front of the camera is also real.
it can be a bit of a problem for a fashion designer, who from time to time is asked to have her photo taken for various reasons.
i can think of nothing worse than having a professional photographer telling me to 'SMILE', so i mostly try to avoid having my photo taken.
i have realised for a while that, being more comfortable in front of the camera is something i need to work on!
enter one of our favourite maiocchi ladies - sam pidgeon….. i followed sam last year as she posted  'frock a day' pics on her instagram account, and i learned this year that sam is in fact their individual all-time highest fundraiser - how amazing is she!
sam has inspired me to join this passionate sisterhood of women who proudly frock up in october to raise funds for this important cause, thanks sam, for being such an inspiration!
ovarian cancer is something which impacts women everywhere, and frocktober is fun and quirky fundraiser that empowers  women to rethink something  they see everyday ( their wardrobe! ) and transform it into something special.
in 2017, 417 people frocked up, collecting over 6,000 donations and raising over $407,00.
if you are participating in frocktober, please tag us in your maiocchi frocks  (@maiocchi_ on instagram or message them to us on facebook)  as we would love to share your pics and help spread the word about this important cause.
we will be sharing dee's 'frock a day' journey on our facebook and on our instagram stories if you would like to follow along.
if you would like to make a donation on dee's page, now here's the exciting bit, we are giving away a maiocchi frock! 
all of the lovely people who make a donation on dee's page will go in the draw to win a maiocchi frock (of choice to the value of $250)
it doesn’t matter how big or small your donation is, every dollar counts and each donation goes in to the draw.
here's the link, you can donate on dee's page on the frocktober official website:  https://www.mycause.com.au/page/186697/deanne-mayocchi
we will draw the winner out of a hat on instagram and facebook LIVE at the end of the month.
don't forget, if you are taking part in frocktober,  tag us in your maiocchi frocks...happy frocking and thank you in advance to those who are kindly going to donate xo

8 ways to nail french girl style

8 ways to nail french girl style

french women have a way of looking oh so chic without even trying,
their effortless style is perfectly polished, whilst never looking like they take themselves too seriously.

french girl style has long inspired the fashion world, including us at maiocchi.
with our latest collection ‘pardon my french’ we thought we’d give you a few tips on how to nail that iconic french girl style.
we’ve cracked the code to french style, and we're making it super easy for you!
here’s how to get the french girl ‘I’m so chic and cool’ look (without so much as ruffling a feather!)

  1. ride a bike with flowers in the basket (extra points if you add a baguette and a bottle of french bubbles!)
  2. eat macarons, whilst wearing a floral frock. this would make you look french, surely? (who cares, it is the perfect excuse to eat lots and lots of macarons)
  3. as above but with french fries.
  4. a striped tee is the ' piece de resistance' of french girl style, but you can also add a striped shoe or purse to add the certain 'je ne sais quoi' to your outfit.
  5. wear frocks that are timeless. french girls never follow fads or fashion trends.
  6. leave your hair natural and go for a fresh make up look, it’s the things that french women don’t do that make them so fashionable.
  7. wear low heels, french women would never wear sky high heels, think ballet flats or low heeled sandals, perfect for walking through the jardin des tuileries (or for school pick up)
  8. lastly, and this is our most important tip - do all of the above with an air of nonchalance and an ‘I don’t care’ attitude!

our latest collection “pardon my french’ is available in store and online now…. we have the perfect breton striped tee and timeless frocks that will be sure to make you look ‘parisian chic’ no matter where you are xo

dee's MBFF experience

dee's MBFF experience

last week we hit the run way for the mercedes-benz fashion festival brisbane with our ‘pardon my french’ collection.
here’s what our designer dee had to say about her experience of the week and the lead up to the show…

i just love seeing our frocks on the runway, i think seeing them move and seeing them all styled, perhaps a little more over the top than how most of us would wear them in our day to day lives, makes it oh so special.
the lead up to the show is always a bit stressful as we have so much going on at this time of year, with only 2 weeks until our winter 2019 photo shoot, it can be a bit tricky fitting in a runway show as well.
plus, i will admit, i am the type of person who tends to leave things until the last minute, i think it’s something that goes hand in hand with being a creative type and the lead up to MBFF was no different.

i had decided which frocks i would include in my 15 runway looks long before, but in the days before the show i decided that we needed something extra special for our final look. we made a gorgeous flowing maxi dress in green, which i think really made a statement on the runway.
shoes were chosen and ordered from ASOS at the very last minute, only arriving the day before the show.
i decided on monday that i needed special earrings from the lovely folk at each to own (who shipped my sparkles the day after i ordered them – thank you kirsten, you saved the day!)
the weekend before i hurried off to spotlight to buy fabric flowers and got my hot glue gun out on the kitchen table and made 8 flower headpieces, each one matching perfectly to one of our spring frocks. this is the type of thing i love doing, it’s the thing i love most about my job, doing things like this is totally the ‘fun bit’ ( that and the bit where i get to drink champagne with all my friends after the show)
the morning of the show i went to the brisbane flower markets for fresh flowers to pop in the models baskets, so they would look like they were wandering through the french countryside picking flowers.
although it was all a bit last minute, everything came together perfectly, i couldn’t have been more pleased!

on the day of the show old government house at qut in the city was buzzing with pre show excitement, the designers had to arrive at 5-ish for the 7pm show, so we had plenty of time beforehand to fuss about backstage.
i went through each of my looks with the dressers to make sure that they knew how i wanted each bow to be tied and to make sure they didn’t put any of the frocks on back to front (yes, it has happened!) i also got to meet lorna jane out the back, who was lovely, and someone i have long admired in the industry.
there was some discussion about the designers not walking this year, and as i am a person who prefers to stay out of the limelight, i was kind of releaved. but in the end, it was decided that the designers would take to the runway with our last models. it was a veeeery long catwalk this year, which made it all the more daunting for someone who is not used to strutting the runway!
the atmosphere backstage is very exciting as everything is happening so quickly. before i knew it, it was my turn to take to the catwalk, and it was so exciting seeing so many friendly faces out there, i was totally glad that i did it.

i loved catching up with everyone after the show and seeing so many of our beautiful friends and customers wearing maiocchi frocks at the after party.

MBFF is always such a special event for queensland fashion, thank you to lindsay and the team at MBFF and to all of our customers who came along to support us on the night, and to those who watched the live stream from home. i am sure all who came along will agree that queensland fashion is worth celebrating!
i hope you loved the show and our spring collection ‘pardon my french’ – merci!!! xo

pardon my french launch party

pardon my french launch party

oh what a day!... we thought you might like to take a peek at the snaps from the launch of our ‘pardon my french’ collection.

last weekend, we celebrated our 'pardon my french' collection with a lovely bunch of gorgeous maiocchi ladies and a high tea in our paddington store in brisbane. 

this collection is inspired by all things french, fancy, frilled and fabulous, so we needed to put on an event that was equally as fabulous, and i think we nailed it!
our gorgeous friends and maiocchi models stacey mcgregor and lily riek hosted the parade which featured some of our customers as the models.
i really love that we use our customers to model, as it shows the frocks as they are worn in real life, rather than on a size 8 catwalk model. all of our super models were varied in age and shape, and they all totally rocked the red carpet!
one of the things I love most about these events is getting to see so many of our guests wearing their favourite ‘vintage’ maiocchi pieces from collections past.
our guests were treated to french bakery delights from the devine montrachet restaurant and boulangerie. shannon and clare, the owners of montrachet, were on hand to serve our ladies in person, which was a special treat; shannon was just named best chef in queensland in the courier mail food awards, and the french treats on offer certainly lived up to expectations!
a big thank you to all who came along on the day, it was so wonderful to see you all there supporting my small business, in this day when there is so much competition from a multitude of international and fast fashion brands, it is really fabulous to see such support of a local brand like mine-  thank you! thank you!  thank you! truly, I can’t thank you enough xo
you can take a peek at all the pics taken by my new gorgeous friend and fabulous photographer kate from kate luke photography here….

Dee xo

meet the model: adele frost

meet the model: adele frost

we would like to introduce you to the star of our spring 2018 campaign, the gorgeous 32 year old adele frost.
adele is a brisbane gal and she started modelling whilst she was still in primary school.
she has since completed her bachelor of business degree (marketing major)
which has allowed her to expand her talents in the fashion industry to the world of fashion styling and social media marketing.
adele juggles all of this with her new role as mum to a beautiful baby boy hank.
we chatted with adele about her style, dream jobs, and her life as a ‘model mum’
how would you describe your personal style? 
eclectic, I love playing around with different styles and looks.  
which was your favourite piece from the collection?
I love every single dress but the tickled pink dress was a fave, it has a real vintage feel.

your gorgeous son hank is 16 months old, how do you balance your work and mum lives? 
i really pick and choose the work I do now because it’s so difficult to leave him.  
tell us about your most memorable fashion shoot?
probably a bridal shoot that I did on the greek island santorini.  I picked up the job when I was modelling in athens.  it was just the most fabulous location.  not necessarily the coolest job but the most memorable.  
what’s your favourite place to eat in brisbane?
beccofinos is my second home.  I also love happy boy, their szechuan fish is unbelievable.  
what are your words to live by? 



today is bastille day and as our latest collection is all things french, frilled and fabulous, we thought we would celebrate with a little competiton – yay!
we are giving away a frock from our ‘pardon my french’ collection.

enter to win one of our beautiful australian made cotton dresses or bamboo jersey dresses for your very own from our latest french inspired spring collection.
to enter, follow us on Instagram @maiocchi_ and tag a friend in the comments. 
each tagged comment counts as one entry, and there is no limit to the number of entries per person.
entries close on sunday, july 22nd at 11pm.
the prize will be drawn on monday 23rd july at 10am
the winner will be chosen at random and notified on instagram. 
we must mention that this promotion is in no way sponsored, administered or associated with instagram.
by entering, entrants confirm they are 13+ years of age, release instagram of responsibility and agree to instagram's terms of use. 
good luck ladies xo

come behind the scenes on our spring photoshoot with our designer dee xo

come behind the scenes on our spring photoshoot with our designer dee xo

one of the things I love most about my job is our seasonal photoshoot.

it’s the fun bit at the end of a whole lot of hard work.

our collection for the season is entitled “pardon my french’ so I had to think of a suitably chic location to convey my parisian dream, but in brisbane.

stylist Liz Golding came to the rescue with the perfect location, the bishops house in milton.

what a hidden gem, it really looks like the french countryside, there couldn’t have been a more perfect location for our shoot (well, other than paris)

the day started inside the bishops house at 5.30am in complete darkness ( we were shooting spring in the middle of winter) for hair and make-up.

our hair and make-up stylist for the day Jim Jirarnuttaruj worked his magic on our gorgeous model and local brisbane gal Adele Frost, we had already discussed the look we wanted - ‘french girl chic’ with curls and red lippy.

I think adele is the perfect model to portray my french theme as she looks very french . when I think of a french girl, in my mind, she always has a dark bob. she pretty much looks exactly like adele, so I was delighted!

whilst we waited for the hair and make-up magic to happen, we drank cups of tea and crossed our fingers that the heavy fog that day would soon lift so we could get the suitably ‘spring’ looking shots we were after.

as it turned out the fog did not lift until about 10.30 that day, but luckily our clever photographer Elizabeth Maleevsky can make the best out of any situation, and the first few images we shot in the early morning fog are my favourite ones from the shoot.

adele was such a fun model to work with, always smiling, and she was such a good sport about having to wear summer frocks on a cold day (there was a lot of jumping up and down to keep warm!)

the whole team were fabulous, the day was full of laughter and chit chat about all manner of things, i don’t think I felt stressed once in the whole day.

this was in a big part due to our stylist liz golding. she arrived at the shoot with a huge stash of shoes, scarves, jewels and pretty purses from her collection at home.

i’ve seen her wardrobe at home and believe me, its next level and choc-full of lots and lots of lovely vintage pieces and sparkly bits that she has collected over her 30 years in the industry.

liz has worked in the fashion industry as a model, a stylist, a fashion editor, a make-up artist and many other things and she now runs her own empire Illuminate Management.

liz has so much experience in all of the things, so I knew she had it covered which made it a lovely day for everyone.

my favourite part of the day was adele riding the bike in her heels, i wanted the riding shot and it took many ‘do overs’ to get the perfect shot!

a lovely day, stunningly beautiful shots and new friends made – the perfect result!

i hope you love this seasons collection, it's choc-full of all your favourites... bamboo jersey dresses, cotton dresses, custom prints, japanese cotton dresses and all in styles that fit and flatter all shapes and sizes.

i hope you also love this campaign as much as i do, and i hope you get as much enjoyment from wearing the frocks as i did in designing them and shooting this campaign.

you can shop our latest collection here

a big huge thank you to our marvellous team on the day – liz, adele, elizabeth and jim and our intern hannah– you are all superstars!

dee xo

'Pardon my French' - the inspiration behind the collection xo

'Pardon my French' - the inspiration behind the collection xo

French girl style is iconic,
French women just seem to have that extra little something,
or should we  say, that 'je ne sais quoi' that sets them apart from the rest.
this season at Maiocchi, we have taken inspiration from all things French, Frilled and Fabulous, with the launch of our latest collection ‘Pardon my French’
you will be sure to find the' piece de resistance' in this charming collection.
you don't need to be in Paris to dress like a French girl!
we have blended Parisian cool with oriental ease to bring a little slice of Paris to Maiocchi this season.
we are celebrating the romance of wonderfully pretty dresses, delicate ruffles and softly pleated skirts.
effortless silhouettes that are elegant and easy to wear.
custom prints for the season have been hand sketched by a local artist and feature all of the French things we fancy, plus a garden full of fabulous florals and of course, we could not forget, the stripes!
say ‘bon voyage’ to reality and come with us on a stylish journey to Paris this season… ‘la vie est belle!’ (life is beautiful) xo