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Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

why you should be wearing RED RIGHT NOW…

why you should be wearing RED RIGHT NOW…

why just wear any pop of colour when you can wear RED!

call it cherry, ruby, crimson, candy apple, strawberry or scarlet: red has always been a favourite colour at maiocchi, we simply can’t get enough of this fiery hue.

we think you definitely need a little more red in your life, a pop of bright colour is sure to brighten up your day (and everyone else’s) and put a smile on your face.

you only have to pop on a red frock in the morning for that feel good factor, what better way to start your day!

red looks good on everyone, no matter your skin tone, you'll positively glow in this siren shade, so don't shy away from red, just give it a go.

although red may be a bold choice, going red all over is completely on-trend and oh so stylish, if there was ever a time to rock a red frock, a pair of red shoes and a lick of red lippy, it’s now.

red earns maximum points for fashion daring, but it really is very easy to wear.

our advice? reconsider that frock you've been thinking about buying in black, and instead adopt the head-to-toe-red effect.

oh and also, did you know that red is the colour of love, and research has shown that men find women who wear red more attractive (can’t hurt right!)

and let’s face it, nobody's ever written a song about a lady in purple... va va voom

 

our fave RED pieces, pictured above, are:

the frill of it dress in red

the ruffled all over dress in red

the up and away dress in red (dropping next week!)

the crowd pleaser jumpsuit in red

the crowd pleaser top in red

you go right ahead and shop all the RED things here

xo

meet the models: gillian and carolyn xo

meet the models: gillian and carolyn xo

we celebrated our spring collection 'pretty please' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land, including the two fabulous women of champagne cartel. we are big fans of this online community for fabulous champange loving women at maiocchi, you can join in the fun on the champagne cartel FB group here. 


meet gillian and carolyn...

gillian is a blogger, managing director of champagne cartel, marketing whiz, and mum of two boys. when she's not busy with all of those things you'll find her drinking champagne, running, hanging out with galpals, or going to the beach with her boyfriend.

carolyn is a freelance journalist, managing director of online women's community champagne cartel, and mum to three kids. when she's not busy with all of those things she is running, reading, bush walking, napping, or sitting still and drinking coffee.


when did you buy your first maiocchi dress?
gillian: about 5 or 6 years ago, gorgeous long sleeve style with a signature print.

carolyn: i actually picked up my first maiocchi dress in a west end op shop, and from then on I was hooked!


describe yourself in 3 words…

gillian: nurturing, passionate, delirious

carolyn: curious, enthusiastic, hungry


which is your fave dress from the ‘pretty please’ collection?
gillian: the one i wore on the day, the frill of it dress in red.

carolyn: i am all up in the grill of those new jumpsuits!

what’s the best place or occasion you have worn a maiocchi dress?

gillian: definitely a ladies lunch with champagne!

carolyn: i find that any occasion with champagne matches perfectly with a maiocchi frock. 


what would you like to see maiocchi feature on their upcoming prints? 
gillian: a koi? or maybe that famous japanese wave? ooooh what about a ginko plant, they're cute, any kind of flower is gorgeous. what about a champagne flute!

carolyn: i love the traditional japanese prints - maybe a sea of cherry blossoms.

meet the models: ros xo

meet the models: ros xo

we celebrated our spring collection 'pretty please' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.

meet ros...

ros is an accountant who enjoys going to see live music with friends (supporting old musicians in their later years!)  her weekly dance class  (which she gets very grumpy if she misses) collecting wine and flower arranging.
ros is a very organised person who likes having everything organised, especially in her wardrobe (maiocchi frocks colour in coded order?!) and her pantry, where she puts her label maker to good use!

when did you buy your first maiocchi dress?
i can't recall my first one but the one i most remember is the one i bought with a voucher i won at one of the maiocchi launch parties. 

describe yourself in 3 words…
organised, thoughtful and colourful.

which is your fave dress from the ‘pretty please’ collection?
the 'frill of it' dress in red and the 'crowd pleaser' jumpsuit in the black kimono print - too difficult to just pick one!

what’s the best place or occasion you have worn a maiocchi dress?
when we collected our new car -  our first new car in about 25 years.

what would you like to see maiocchi feature on their upcoming prints? 
i love bright colours and flowers - especially orchids.

 

meet the models: peta xo

meet the models: peta xo

we celebrated our spring collection 'pretty please' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.
 
meet peta...
peta is a full time accounting professional and part time parent to two tweens.
when she's not busy with those things, she can be found planning her next holiday, usually a mini break, and drinking red wine all year around.
peta is obsessed with colour, thus her love of maiocchi frocks!

when did you buy your first maiocchi dress?
when I was at university, from the fortitude valley store.

describe yourself in 3 words…
 organised, bold and loyal.

which is your fave dress from the ‘pretty please’ collection?
as a mother of two i try hard not to pick favourites... but if I had to, the crowd pleaser dress in black - the fabric feels amazing. 

what’s the best place or occasion you have worn a maiocchi dress?
any occasion that calls for fun - love wearing my maoicchi dresses whilst having long lunches catching up with friends, or at one of the many food and wine festivals held in brisbane (last weekend at regional flavours comes to mind)

what would you like to see maiocchi feature on their upcoming prints? 
i have to admit to being a paisley tragic at this point, but really, anything fun and colourful. dee’s dresses fill me with joy.
meet the models: suellen xo

meet the models: suellen xo

we celebrated our spring collection 'pretty please' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.

meet suellen...

suellen is mother of two teen boys (argh!), works with hubs in the family engineering business, and has an online skin care business with rodan + fields, the #1 premium skin care brand in north america, canada & now australia!
she also has a passion for wine (who doesn’t?), has severe FOMO issues, and has taken part in too many fitness challenges of late.
suellen has a dream to empower women to have it all, and to make people smile, one cat meme at a time.

when did you buy your first maiocchi dress?
at the spring launch! 

describe yourself in 3 words…
fun, energetic and positive.

which is your fave dress from the ‘pretty please’ collection?
i can't choose just one. the frill of it dress in red and the crowd pleaser jumpsuit in green.

what would you like to see maiocchi feature on their upcoming prints? 
i'd like to see some summery tropical prints.
meet the models: fiona xo

meet the models: fiona xo

we celebrated our spring collection 'pretty please' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.

meet jane...
fiona is an air traffic controller by experience, a cognitive psychologist by qualification, and a dedicated risk management professional by choice. 
her goal is to make the world a safer, more environmentally friendly and happier place.
in her spare time she is raising her three children with her husband, and dedicates her time to raising awareness and funds to find a cure for angelman syndrome, as her youngest child lives with this rare and devastating condition.

when did you buy your first maiocchi dress?
in 2018.

describe yourself in 3 words…
passionate, dedicated and tired.

which is your fave dress from the ‘pretty please’ collection?
i fell in love and bought it immediately - the 'out of the blue dress in sapphire' :-) x


what’s the best place or occasion you have worn a maiocchi dress?
i travel a lot for work and every time i wear a maiocchi dress through the airport someone has to comment - the security guards, flight attendants, pilots....

what would you like to see maiocchi feature on their upcoming prints? 
i'd love some printed culottes, preferably red and black.


fiona is wearing:
crowd pleaser jumpsuit in red kimono print
printed silk scarf in red kimono

 

 

meet the models: jane xo

meet the models: jane xo

we celebrated our spring collection 'pretty please' and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land.


meet jane...

jane is a mum of 3 teenage boys and a husband, so there is never a dull moment in her house!!
she loves expensive champagne, holidays to bali and glamour. 
jane works full time in a primary school and spends her days avoiding sticky fingers and head lice!

when did you buy your first maiocchi dress?
my first ever maiocchi 'dress' was the jumpsuit on I purchased at the soiree on sunday (true story!)

describe yourself in 3 words…
vivacious, expensive and comfortable.

which is your fave dress from the ‘pretty please’ collection?
my favourite is the green jumpsuit (duh, that’s why I bought it!!!)

what’s the best place or occasion you have worn a maiocchi dress?
at the spring launch, what a lovely day! 

what would you like to see maiocchi feature on their upcoming prints? 
i would love love love  to see matching headbands/turbans in the collection, especially for those of us who are scared of wearing full patterned outfits but we can incorporate some maiocchi with a headband or a turban.

 jane is wearing:
crowd pleaser top in red kimono 
going all out culottes

 

 

 

read about what inspired our designer dee for our latest collection ‘pretty please’

read about what inspired our designer dee for our latest collection ‘pretty please’

...it all started with a patchwork geisha my mum made years ago.

it is a piece that I love and have treasured over the years, in fact i keep it pinned onto the noticeboard next to my desk.

my mum used to be really into patchwork, it’s how I came to love the all of the oriental prints, i think she made the patchwork geisha with her quilting group (they would meet weekly to drink cups of tea and work on their quilting projects together – how nice is that!)

i love patchwork also and it has often inspired me in our fabric prints over the years, i guess i got it from my mum.

i wanted to use the patchwork geisha in a garment, but I knew it wouldn’t be commercially viable to actually make patchwork geisha's, as it would take hours just to make one. so we scanned in the piece and worked it into a print design.

i wanted to continue with the patchwork theme, by piecing together a collection of beautiful oriental prints into the one dress.

i worked with our print designer kellie to create all of the prints.

when i was in japan we discovered this really out of the way warehouse full of gorgeous vintage kimono, needless to say, i filled a suitcase with them to bring home with me.

they have just been sitting in boxes ever since, so i took them over to kellie’s house and we spread them out all over the floor and talked about all of our favourite bits.

this is what inspired the kimono print, it’s like my dream oriental print!

i spent days at kellie’s house, looking over her shoulder while we tried out different designs and colour combinations.

as this was my dream print, i also wanted to make the style of the dress my dream dress.

i wanted it to be comfortable and easy to wear and something that, although it looks quite fancy and really is a statement piece, i could just throw it on and go to the shops in it if I wanted to, but it also could be dressed up and worn to a fancy affair.

i love the idea of wearing your special pieces everyday and not saving them for best. i also love that you can throw on a statement printed dress and run out the door and look and feel fabulous. you will totally see me at the shops in this dress with my birkenstocks and no make up, but i'll also be wearing it to fancy events.

i love the feeling of wearing a full, floaty dress, so I decided to print it onto a beautiful rayon that is really soft and drapes.

enter the ‘ruffled all over dress’

if I had a maiocchi uniform, it would be this dress, i could happily wear it every day, it’s all of my favourite things wrapped up into one fancy frock.

but wait, there’s more!

there are also lots of other beautiful pieces in this collection, so pucker up for perfect spring dresses in our gorgeous custom prints for the season.

i’ve taken inspiration from all things perfectly pretty…. there are ruffles, vintage laces and a patchwork of printed bindings trimming the frocks.

i also went with all of fave colours...ornate oriental florals are seen in rich scarlet, jade green and traditional indigo hues.

styles are easy to wear and of course oh so flattering! in a patchwork of striking prints that stand out from the crowd.

these dresses are ready to celebrate springtime (it's my favourite season)

be prepared to swoon!

i hope you will find something you will love and treasure,

dee xo

meet the model... sandra xo

meet the model... sandra xo

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

throughout this week we are introducing you to the six models from our 'winter soiree' parade.

meet sandra...

what do you do when you are not being a maiocchi model?

i’m an organiser; you’ll find me behind the scenes co-ordinating the task at hand or event. i enjoy spending time with my family, we play board games, go for bushwalks, and enjoy taking holidays. i also enjoy spending time with friends - coffee catch-ups, devonshire tea, shopping, fashion parades and book club. when I get time to be creative i enjoy card marking, crafting and baking. i also enjoy being behind the camera taking photos of people and places.

when did you buy your first maiocchi dress?
quite recently, in the city store, the lovely jody helped me pick out a gorgeous red floral dress.
 
describe yourself in 3 words…
organised, creative and caring.
 
which is your fave dress from the ‘wannabee’ collection?
the wannabee dress in black is my favourite.
 
what’s the best place or occasion you have worn a maiocchi dress?
i wore my wannabee dress to the ‘winter soiree’... my first modelling gig, what a fabulous experience!
 
what would you like to see maiocchi feature on their upcoming prints? 
i love that dee incorporates japanese inspired and floral prints and features animals in the fabric prints. i’d love to see any of these animals in upcoming prints – fox, dalmatian, peacock feathers or more japanese Inspirations - oriental umbrella’s, fans and cherry blossoms.

 

 

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo
meet the model... carolyn xo

meet the model... carolyn xo

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

throughout this week we are introducing you to the six models from our 'winter soiree' parade.

meet carolyn...

what do you do when you are not being a maiocchi model?
i am an art loving university administrator that is passionate about helping others to achieve their study dreams during the week, on the weekends i love just hanging out with my husband and daughter.
 
when did you buy your first maiocchi dress?
back in the old store in the city about 10 years ago? since then, the love and the wardrobe has grown!
 
describe yourself in 3 words…
artistic, workaholic, stylish.
 
which is your fave dress from the ‘wannabee’ collection?
the butterfly kisses dress in sapphire, my 2nd fave is the heart’s content dress i wore in the parade.
 
what’s the best place or occasion you have worn a maiocchi dress?
meeting stan grant ( journalist ) and getting a kiss! xx
 
what would you like to see maiocchi feature on their upcoming prints? 
some geometric shapes please!

 

a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
xo