Log in Sign up

Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

Maiocchi + Materiel collection

Maiocchi + Materiel collection

For our ‘California Roll’ collection we have collaborated with the oh so talented Marnie from  Materiel designs.

Like Maiocchi, Materiel designs is Made in Australia with love, and we love to work with and support other like-minded, local brands - especially ones with the super cuteness factor of Material.

Marnie from Materiel, was originally from Brisbane but has recently relocated to Canberra. Our designer, Dee has long been an admirer of Marnie’s cute and colourful designs and thus she jumped at the chance to collaborate.

Marnie and Dee and put their clever little heads together and came up with a little capsule collection of custom accessories pieces that match perfectly with our ‘California Roll’ collection.

We think Maiocchi + Materiel are the perfect pairing and the accessories pieces are ridiculously cute, we hope you do too xo

You can shop the Maiocchi + Materiel collection here.

Say hello to our latest collection 'California Roll'

Say hello to our latest collection 'California Roll'

This season we invite you to journey East, where traditional oriental prints are given a western twist.

It's a little bit Harajuku and a little bit 1950's California housewife.

Its geisha meets Barbie but for grown-ups who like to look elegant but also like to have a bit of fun with their fashion.

A walk through the bustling streets of Chinatown.

A cheeky take on traditional Asian motifs.

An exotic oriental garden of florals in opulent colours.

Origami-esque folded details.

Fancy frocks that will take you from the office to the opera, without so much as ruffling a feather.

Ladylike dresses with timeless appeal, feminine and elegant.

As always we have favoured natural fibres, with our beautiful bamboo jersey and cotton prints.

Prints designed exclusively for this collection feature fun oriental motifs inspired by Japanese streetwear like cherries, lucky cats, love hearts and traditional oriental blooms.

Don't be surprised when you fall head over heels for our 'California Roll' collection xo

Sail Away in Maiocchi's Summer Dresses

Sail Away in Maiocchi's Summer Dresses

There’s nothing but smooth sailing ahead at Maiocchi for summer!

You will love our new season frocks, they are oh so perfect for any and all occasions, including poolside posing, seaside strolling and beach bar basking.

Our latest collection “Sail Away’ is your dream holiday wardrobe, its filled with vintage inspired sundresses in a paint-box of colours and plenty of bright tourist prints.

It’s a Maiocchi take on nautical with quirky custom prints featuring flamingos, toucans, paper boats and of course stripes.

The shapes and styles for the season will not disappoint with silhouettes inspired by retro summer dresses and flattering workwear staples all with a touch of our much loved oriental influence.

Our faves include this oh so cute custom paper boat print. Say hello to the Nautical but Nice Dress in Navy (also available in Royal).

It’s fabulously retro, and has buttons and pockets, what more could you ask for in a dress? Our designer Dee was inspired by traditional Japanese origami when she designed this print. It’s the perfect blend of nautical and oriental all wrapped up in one fancy frock!

We already know how much you love our bamboo jersey, and we are certain you will fall head over heels for our custom print Mermaids Call Dress.

This is one of our winning styles when it comes to figure flattering awesomeness… it will disguise a tummy whilst still maintaining an enviable hourglass shape. This frock has been cut to flatter with tucks across the front, it has the elbow length sleeve we all know and love and our most flattering v neckline – winning! Read more about our love for bamboo jersey.


We hope as always, our latest custom prints and flattering frocks will bring a smile to your face and brighten your day and the day of all those around you!
So put a smile on your face, feel the salt in your hair, dip your toes in the sand and enjoy our latest collection “Sail Away’. xo
Hello Beautiful - Introducing Stace Brisbane Blogger and Model

Hello Beautiful - Introducing Stace Brisbane Blogger and Model

Stace McGregor from Stace McGregs

Hello Beautiful Model
Body shape: Hourglass
Size: 16/18
Height: 175cm
Facebook: @StaceMcGregs
Instagram: @stace_mcgregs

Stace is a 30-something, ambassador of belly laughs, curve model, stylist and sometimes comedian living a fashionable life in full colour. If she is not taking an outfit photo, you'll find her patting dogs, making puns or munching on baked goods. She is also passionate about helping women look and feel confident on her social media pages and blog.

We discovered Stace this year and we are so excited to be working with her for our summer season, Sail Away. Stace is full of energy and her smile is contagious. We asked her what she thought of women in fashion and why she loves working in fashion.

What are your thoughts on the representation of women in fashion and online?

I'm seeing lately a lot more brands embracing diversity in the selecting models which is just great.  

Why do you love Maiocchi frocks?

I feel amazingly confident when wearing a Maiocchi frock.  I love that the Maiocchi frocks are feminine and designed to fit and flatter the curves of a woman's body.   When wearing a Maiocchi frock you feel like you are really wearing something truly special.

Which piece is you favourite from today and why?

'The Coast is clear'.  I loved the cut of the dress,  it's super flattering.   What made this dress a stand out is the elegant sleeves.  

What is it about fashion that makes you feel great?

I love that by choosing fun prints or bright colours it can positively affect my mood for the whole day.  I'm also a firm believer if you look good you feel good.  

Our Hello Beautiful Campaign Relaunches with a Splash

Our Hello Beautiful Campaign Relaunches with a Splash

Our Hello Beautiful Campaign Relaunches with a Splash

Well hello there beautiful!

This week we are thrilled to finally be relaunching our favourite campaign – Hello Beautiful, along with our summer collection, ‘Sail Away’!

Do you remember Hello Beautiful? It was first launched a few years ago and it remains to this day our most popular campaign. As you can imagine we are beyond excited to be bringing it back.

Maiocchi Hello Beautiful - Everyday Women Campaign

Hello Beautiful is all about recognising and celebrating the amazing diversity of women and showing our garments on everyday women of all different shapes and sizes. It is something I am very passionate about and proud to be a part of.

We’ve listened when you have told us that online shopping is tricky and that it can be hard to visualise yourself wearing a garment when you only see it on a size 8 model.

So, no matter what your size and shape we want you to feel perfectly at home shopping at Maiocchi this season.

We’re making your online shopping experience oh-so-easy by providing you with a range of images of women of different shapes and sizes wearing our frocks. We want you to more easily visualise yourself in our garments, and feel completely confident when adding your favourite frocks to your shopping cart.

Maiocchi frocks are made to fit all shapes and sizes and I’m sure you will agree that the women in our Hello Beautiful campaign certainly rock our new season frocks.

Our Hello Beautiful models range from a size 10 to 18. They are different heights, measurements and body shapes… but what they have in common is that they are all amazing women. We can’t wait to tell you a little bit more about them over the coming week.

For now, head to our new arrivals to check out the latest frocks. I’m sure you will LOVE our quirky take on nautical with stripes, flamingos and paper boats, and hope you will also LOVE our fabulous new images and video.

For chapter one of our new Hello Beautiful campaign we have worked with local Brisbane influencers and Maiocchi ambassadors.

Lily from Slow Down Style in a Maiocchi Dress

Lily Riek from @slowdownstyle wearing the Nautical but Nice Dress in Royal, find out more about Lily here.

Stace McGregs in a Maiocchi Dress

Stacey McGregor @stace_mcgregs wearing the Nautical but Nice Top and Skirt in Navy, read all about Stace here.

Rachel from Redcliffe Style in a Maiocchi Dress

Rachel Wernicke from @redcliffestyle wearing the Smooth Sailing Dress in Navy, checkout our profile on Rachel here.

A massive thank you to these babes who have helped us to create beautiful imagery for the everyday woman.

All of the pieces in our latest campaign are designed and made with love in Brisbane, including the models!

We can’t wait to bring you diverse new images each season that will inspire you and make it easier for you to shop online. We’d love to hear your feedback about our new Hello Beautiful campaign.

Dee xo

Oh before I forget!! We'd love you to be a part of our Hello Beautiful campaign by sharing your Maiocchi outfits with us on social media, tag #maiocchi and #hellobeautiful

Maiocchi is proud to be part of the body positive movement and fashion revolution #byebodylabels that represents the everyday women in all shapes and sizes.

Hello Beautiful - Introducing Rachel from Redcliffe Style

Hello Beautiful - Introducing Rachel from Redcliffe Style

Rachel Wernicke from Redcliffe Style

Hello Beautiful Model
Body shape: Pear
Size: 12
Height: 169cm
Facebook: @Redcliffe.Style
Instagram: @redcliffestyle

A 40 plus style and beauty blogger at Redcliffe Style. While working full time work, raising 2 daughters and writing for Redcliffe Style, she still manages to spend way too much time in car parks taking photos of herself. Rachel's aim is to prove that age, time or money shouldn’t be a barrier for feeling good about yourself and confidently enjoying life at this age and beyond. She hopes to inspire others to feel the same way too.

We love working with Rachel every season, we first met in 2014 at our rebranding launch and have fallen in love with her car park style. We asked her what she thought about online fashion and this seasons latest trends.

What are your thoughts on the representation of women in fashion and online?

I feel that the online representation of women online is slowly improving but I think it has a way to go in fashion. I already know that a 21 year old supermodel will look amazing in clothes but I love seeing gorgeous, confident woman of every size, body type and age rocking clothes. They are the women that inspire me.

Why do you love Maiocchi frocks?

I adore Maiocchi frocks because every piece is gorgeously feminine and makes me feel the same way. The prints and colours are always so joyful and make the dreariest day so much brighter. Plus, even better, they are the most comfortable pieces in my wardrobe and the lowest maintenance. What’s not to love about Maiocchi frocks!

Which piece is you favourite from today and why?

Aughh! This is a hard question. Initially, it was the Anchors Away Dress with the Sail Away Cardigan. I think this is the cutest print for summer and I love the cut of this dress but the Mermaids Call Dress in Berry is pretty amazing too. I loved that the cut and colour was different from other frocks I own.

What is it about fashion that makes you feel great?

I love the moment you put on a new piece and it makes you stand taller. When you look in the mirror and know that this is the one that needs to come home, because it feels and looks like it was made for you. I love it when you pull it out of your wardrobe in 6 months, a year or even a few years later, and it still makes you feel the same way.

Hello Beautiful - Introducing Lily from Slow Down Style

Hello Beautiful - Introducing Lily from Slow Down Style

Lily from Slow Down Style

Hello Beautiful Model
Body shape: Hourglass
Size: 10
Height: 168cm
Facebook: @lilyslowdownstyle
Instagram: @slowdownstyle

Lily is a 30 something blogger at Slow Down Style. Lilly started her blog to share her everyday style and real world fashion tips. Lily's blog also shares insights on ethical fashion, beauty and lifestyle brands. Slow Down Style gives her an avenue to introduce people to labels like Maiocchi where quality, creative garments are made with love and with respect to the resources that went into them.

We met Lily a couple of years ago and instantly had a connection. We love Lily's ethical take on fashion and love for print and colour. Here is what Lily had to say about women online and the new Maiocchi summer range, Sail Away.

What are your thoughts on the representation of women in fashion and online?

Women are all different shapes and sizes and the representation of women in fashion and online should reflect that. Particularly when shopping online, it can be really difficult to imagine how a garment will look on your own figure when you're comparing it to a figure that is completely different to your own.

Why do you love Maiocchi frocks?

Maiocchi frocks are so cleverly designed that they fit and flatter every figure - which is why I keep coming back to Maiocchi time and time again! I also love that Maiocchi frocks are made right here in Brisbane.

Which piece is you favourite from today and why?

My favourite at the moment is Nautical but Nice in Royal. It's a different style to what I would usually wear, I adore the paper boat print and it has POCKETS! 

What is it about fashion that makes you feel great?

I enjoy fashion when I can experiment with bright colours and unexpected colour combinations. Quirky prints are always fun to wear too.


5 Tips to Look and Feel your Best this Spring Racing Season

5 Tips to Look and Feel your Best this Spring Racing Season

The stakes are high when it comes to the spring racing carnival season, especially when it comes to spring fashion. The spring season serves up a blooming bouquet of florals in retro fit and flare dresses and flattering jersey staples. Infuse a little fun into your race day this spring with Maiocchi’s five tips for spring races.

1. Be ahead of the trend

Spring Racing Fashion on the Field and Ladylike Dressing

This season is all about echoing your own style with layered florals, quirky prints and classic black and white. Be ahead of the trends with matching prints and give race day a modern makeover. Embrace the fifties with the figure flattering styles, the bolder the better don't be afraid to mix prints. 

2. Stay Classy on the Field

Play by the race-wear rules, there are certain things to avoid at the races, to help keep your modesty intact. Our Mum tip for any race day is to keep hydrated, drinking in moderation is key to staying classy at any event, pacing yourself when sipping on cocktails and balancing with water between drinks. You will feel fresher come morning when you're kids are jumping on the bed.

Oh and ladies - Slip, slop, slap. Remember sunburnt shoulders are an awful fashion accessory.

3. Consider Comfortable Footwear

 Saltwater Sandals Australia

Wearing those new heels you got may not be the best idea when heading to the races, you’ll most likely be standing all day and nothing looks less ladylike than being barefoot.
Increase your luck and comfort with a pair of saltwater sandals tucked away in your clutch bag. Put them on at the end of the day and your feet will do a happy dance. The saltwater sandals come is so many colours you’ll be sure to match them to any outfit.

4. The Yays and Neighs of Race Day Millinery

Spring Racing - Hats and Millinery

We think Millinery is a must at race day. Race day attire simply isn’t complete without wearing a complimenting head piece.

Of course, there are rules..... No actual hats, beanies, visors and please no beach hats…
You want your fabulous frock to be the focal point not the gigantic bee or stag horns that has landed on your head!

Why not try something that compliments your frock. We love working with Mel from Flora Fascinata. She has amazing designs and has created this black lace heart headpiece to match the Maiocchi Heart to Heart dress. 

5. Dressing for the Occasion

Spring Racing - Dress the Part
Don’t confuse your themes. Make sure you dress correctly for the different race days.
Not sure what you should be wearing for what day. Here is a fool proof guide:

Oaks Day Ladies Day – Show your feminine side think lace, lady like florals and retro fifties dresses.

Stakes Day – A fun day out with the family. The dress code is relaxed but remember never go too casual. A  flattering bamboo jersey dress will do the trick with a matching clutch bag.

Derby Day – This calls for classic black and white. From our Spring collection we love the Heart to Heart Dress the Singular Sensation Dress.

Melbourne Cup – It’s all about dressing to impress and standing out from the crowd. You’ll be anything but a wall flower in our custom printed dresses. The Peek a Boo Dress in purple is bright light and fun. The Bloom with a View Dress is all about spring with its delicate floral print. Or have fun in our Just Curious Dress in Blue, designed to fit and flatter this dress will make sure you are the front runner in Fashions on the Field!

5 Reasons to get your Girlfriends Together for a Night Out

5 Reasons to get your Girlfriends Together for a Night Out

We know there is nothing better than getting together with your favourite girlfriends, putting on a fancy new frock and heading out the door for the night. A girls night can come in many forms, a few drinks at the newest gin bar (check out Style Magazines list of Brisbane bars) or a night at the movies watching the new flick Girls Trip. But, our favourite girls night out is one filled with fashion, champagne and fun.

We’ve put together 5 reasons why you should pick up the phone and organise your next girls night out.

1. It boosts happiness and reduces stress

Lights of Paddington Girls Night Out

Research suggests that a night out with your girlfriends will increase happiness and reduce stress. It's even been suggested that socializing with people of your gender can help boost your immune system and help get rid of that pesky winter cough that has been lingering. A night off from your regular duties to relax and chat to your girls is a huge tick for your well being.

2. Drinking champagne may be good for you

Lights of Paddington Girls Night Out

A recent study also revealed that drinking a glass or two of champagne may help prevent dementia and Alzheimer’s. The study even suggest that up to 3 glasses a day could help improve your memory. We didn’t really need a reason to drink champagne but if it’s for our health…

3. Brisbane Lights of Paddington Fashion Night

Brisbane Lights of Paddington Fashion Night

On Friday the 6th of October the Brisbane Paddington shopping precinct is putting on a fabulous night of fashion, glamour and fun. Paddington’s Latrobe Terrace will light up with fun, fashion and glamour in a spectacular runway fashion show on a purpose built catwalk featuring the who’s who of local fashion identities. Be treated like a VIP on the red carpet, with gorgeous sparkling wine, delicious canapes, plus lucky door prizes.

Tickets are limited, make sure you get in quick and purchase a bunch for you and your girlfriends.

4. Show off your new spring frocks

In the Garden | Maiocchi Retro Inspired Spring Dresses

It’s the start of a new fashion season and we can’t think of a better way to show off that new spring frock you purchased last week. Or maybe you have had your eye on a dress in the window and are looking for the perfect reason to make it yours. Spring is our favourite season and this could be because we simply love floral prints and retro inspired dresses or perhaps it's because the weather is perfect for wearing dresses that twirl in brightly coloured prints.

5. Friday is late night shopping in the CBD

Maiocchi City Store Open Late Night

Combine your girls night out with an evening of shopping. Our Brisbane city store is open until 8pm on Friday nights. This means you can pop into the store and say hi to the girls, try on the latest spring fashions and end the night with dinner and drinks overlooking the Brisbane river at Eagle Street Pier.

What are you waiting for? Leave the kids, partner and dogs all at home, grab your girlfriends and come and celebrate spring with us at the Brisbane Lights of Paddington Fashion Night. xo

Maiocchi's Spring Fashion Launch

Maiocchi's Spring Fashion Launch

Last Thursday night we had our spring launch at our Maiocchi Paddington Brisbane store. We love launch night, it's always a fantastic celebration and great chance for us to catch up with customers and chat about the latest happenings at Maiocchi. 

Each launch we have a selection of wonderful volunteers (customers) who frock up in the latest collection and walk the runway. This is truly the best part of the night as we get to see how our customers embrace Maiocchi and style our frocks in their own unique way. Plus we always get giddy seeing a Maiocchi frock twirling in full swing and bringing smiles to faces.

Maiocchi's Spring Fashion Launch in Brisbane

The spring range titled, Curiouser and Curiouser embraces all things fancy, floral and feminine with a glam garden party theme and a range of fabulous fifties dresses and easy to wear jersey wardrobe staples. 

Champagne Cartel Bloggers and Maiocchi

We feel lucky to be in the Brisbane fashion scene and work together with inspirational women. The lovely ladies, Gillian and Carolyn, from Champagne Cartel host the night. They have a style and humour that is incredibly funny and relatable to all busy women. Gillian and Carolyn of course frocked up in our new season spring dresses and custom prints. Gillian on the left is wearing the Isn't She Lovely Dress, a retro inspired style in our custom Ballerina print. While Carolyn in wearing a fit and flare 50's style dress called the In the Garden Dress in a beautiful silk cotton fabric. The ladies wrote a fabulous blog about the night over at Champagne Cartel.

Clare from Montrachet and Deanne Mayocchi

Our friend Clare and the lovely team at Montrachet provided the garden party nibbles for the spring launch including a delicious fruit punch and plenty of bubbles. We will be sad to see Montrachet leave Paddington and will have to get those quiches express posted for the next launch party.

Maiocchi Customers from the Spring Launch

" My favourite part of being a designer is seeing our beautiful customers in the Maiocchi dresses, tops and skirts. A launch night is always inspiring and gives me a chance to chat with customers and also provide a sneak peek of the upcoming pieces." - Dee. xo

Maiocchi's Spring Fashion Launch in Brisbane

Head over to the Maiocchi facebook page and take a peak at all the images from the spring launch.

We wanted to say a huge thank you to all the ladies who joined us and Dee at the launch despite the patchy drizzle we had an amazing evening filled with laughter, fashion and fun. xo