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Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

our bee-you-tiful prize winners

our bee-you-tiful prize winners

when we launched our winter collection ‘wannabee’ back in february, we ran a competition for one veeeery lucky lady (and her bestie) to win a bee-you-tiful prize pack from us, as well as from kate luke photography, mi color salons and sally williams beauty and last weekend the lucky winners claimed their fabulous prize!

emma is the lucky duck who won our competition, and she chose her friend guili to come along for the (very glamorous) ride.
they started off their day at the maiocchi store in paddington, where they were met by dee, our designer, to select a frock each.
after lots of trying on and um-ing and ahh-ing! they both chose gorgeous navy floral frocks… it was a difficult choice!
the girls then popped up the road to micolor salon in paddington to have their hair done, and the gorgeous sally did their makeup... they both looked absolutely stunning and photo shoot ready.

then the girls met with kate, the photographer, for a one hour photo shoot around the local streets of paddington.

we think the results are just amazing, and couldn’t wait to share them with you.
keep your eyes peeled on our instagram page for our next competition for the launch of our spring collection in july.

we asked our lovely winner, emma a few questions about her bee-you-tiful experience...

have you ever won anything before?
i have never won anything this exclusive before, i couldn’t believe it when i got the message!

why did you choose guili as your bestie for the day?
giuli is a working mum and with a side business making beautiful wedding/birthday cakes. she spends a lot of time on her family and putting others needs before her own. i wanted to give her an opportunity for an afternoon of shopping and pampering.

how did you two meet?
giuli and i started working together in 2013. we don’t work together anymore but still keep in touch. she is an incredible person and friend to have on your team. 

which frock did you choose at maiocchi and why?
i chose the orchid road dress because it was very flattering for my shape. i loved a lot of the dresses in the shop, so it was very hard to pick just one.

have you ever had professional photos done before?
i have never had professional photos done before but i do love being in front of the camera, maybe a new profession?!

what did you girls do after the shoot?
we spent the evening in paddington at darling and co…. and i just wanted to say how much fun i had and to thank you once again for the opportunity. i have loved your store for a long time and follow quite a few of the ‘models’ you use on instagram. i’m very passionate about everything brisbane and supporting small businesses.

meet the photographer - kate luke

meet the photographer - kate luke

we chatted with our photographer kate about her style, dream jobs, and her life as a fashion photographer.

how would you describe your personal style?
eclectic! i just buy what i love. i love quality fabric, fun prints, a little boho, some sparkle and i mostly shoot in black so it is key to my wardrobe too!

which was your favourite piece from the ‘wannabee’ collection?
the birds and the bees dress looks absolutely gorgeous and i can’t go past a print clash! but i also love the cut and the high low of the orchid road dress and the movement in the butterfly kisses dress was a total joy to shoot.

you have 4 kids, how do you balance being a mum and your photography work?
when i met my husband 10 years ago he was widowed with 3 kids and since then we have added one more to the tribe. my eldest daughter is 21, then i also have twin boys who are 16 and a daughter who is 5 so it’s a big difference in ages and all of them need different things from me every day! it is always a stretch. i love being a mum and my job provides wonderful flexibility to be there when they need me but that can also leave me working late into the night. i definitely don’t pretend to have the balance right and feel like i am just constantly running to try to keep up with everything and feeling guilty that i am not doing enough. but that’s the life of a working mum!

tell us about a memorable photoshoot you have worked on..
a photographer doesn’t shoot and tell! but i won’t be forgetting our wannabee shoot anytime soon – shooting winter pieces outside in brisbane in 35 degree heat while watching models slowly melt was definitely an interesting challenge for all of us!

what’s your favourite place to eat in brisbane?
i love bamboo basket at southbank, the dumplings are delicious, the noodles are home made and they have rosé by the glass. life doesn’t get much better than chinese and rośe!

what are your words to live by?
create change. i try to use my creative skills to make the world a better place. this can be done in gentle ways every day. in my fashion work this means supporting and empowering the women around me to be total queens. i love to shoot a diverse variety of women in age, size, ethnicity - to show that all women have so much beauty. i believe all women are beautiful – and especially when they wear maiocchi!


meet the model - brooke falvey

meet the model - brooke falvey

we would like to introduce to you our latest model, the gorgeous 36 year old brooke falvey.

now our designer dee has been busily stalking brooke on her Instagram page @whatbrookewore for ages, because brooke loves a bit of colour, fun and quirkiness just like we do! and she starred in our summer campaign last year,
so we thought we’d get to know the gal behind these gorgeous pics for our ‘wannabee’ collection
brooke started out her career as a journalist, then moved to london, where she did all sorts of wonderful bucket list things, like she met prince harry and had tea with the queen.
then she moved back to brisvegas and started her blog ‘blonde ambition’ and a new bucket list.
we think she must be totally nailing her new bucket list as she is now the fashion editor for 'u on sunday' in the sunday mail…. and she has also recently joined the team at brisbane news as a columnist… you can read her first column here plus she’s built up a huge following of people who hang out waiting for her next instagram post (especially when she sings on insta live… you don’t want to miss this! )
we chatted with brooke about her style, dream jobs, and her life as an ‘influencer’…
how would you describe your personal style?
my style is fun, fresh and flirty, with a side of preppy glamour. i tend to dress more to suit my body shape and the things i love, than to match current trends. my go-to outfits include striped tees with skinny jeans or denim shorts, and above-the-knee dresses with nude heels (because they make my legs look so much longer than they are!).

which was your favourite piece from the ‘wannabee’ collection?
the beautiful turquoise dress with pink orchid print. it’s so pretty and feminine and a very flattering shape. i also love the wrap dress that dee wore in the magenta colourway - it’s bright, bold and delivers the perfect

in a nutshell, what does your job as fashion editor for u on sunday entail?
i love my role with u on sunday. each week i pick a theme—and a key image—based on what trends are currently available and i find some great clothing and accessories to help you put together a similar look without blowing the budget. i love introducing our readers to new brands, and encouraging them to step outside their comfort zones and try something new.

tell us about meeting prince harry….
oh gosh, i still can’t believe it happened; i totally missed my shot at being a duchess! i was living in london at the time and my flatmates and i had been out celebrate on of their birthdays. the club we were in had closed and my flatmate carly and i were standing by the bar waiting for our other flatmate ellen, who had lost her coat check ticket, when a group of people spilled out of the vip area. with his security in tow, harry headed over to us while he mates headed to the lift. carly and i smiled, perhaps like maniacs. he was close enough to touch. he smiled back at us, the glorious grin. he seemed to be waiting for us to say something, anything. but i had nothing. not a word. the girl who never shuts up and always has a comeback was speechless. carly wasn’t any better. it was an epic fail from both of us. they tried to coax some words out of us but in the end harry chuckled, shrugged and left to join his mates.

what’s your favourite place for a cocktail in brisbane?
anywhere that serves a passionfruit mojito. i took advantage of the opening of mr percivals and went there a few times over summer to kick back with friends over a jug of pimms. i love being able to look over the river at our amazing city—it’s so darn pretty. and i love hanging out at an precinct like howard smith wharves, south bank or eagle street pier where you can bounce between venues depending on your mood.

what are your words to live by?
that’s tricky, because i’m such a logophile—a lover of words—there are so many quotes i see that resonate with me; my phone is filled with screenshots. i love this one from benjamin mee - “you know, sometimes all you need is twenty seconds of insane courage. just literally twenty seconds of just embarrassing bravery. and i promise you, something great will come of it.” those 20 seconds have led me on some amazing adventures, and given me some crazy stories.

bee the best version of you

bee the best version of you

win an amazing prize pack valued at over $1000!

to celebrate the release of our latest collection wannabee, we are giving away a bee-you-tiful prize pack for you and your bestie.

you will get frocked up in one of our latest frocks, have your hair and makeup done at mi-colour salon and then have your photo taken by the gorgeous kate luke photography.

the prize
2 x frocks from maiocchi’s ‘wannabee’ collection (to the value of $600)
2 x hair and makeup at mi-colour salon (to the value of $300)
a one hour photo session with kate luke photography (valued at $150)
one lucky winner and her bestie will be sure to feel like the bees knees!

to enter
head over to our instagram @maiocchi_ tag your bestie in the comments on our WIN post. like @maiocchi_ @micolorsalons @katelukephotography on instagram. each comment counts as one entry, no limit to the amount of times you can enter
entries close 28th Feb 2019
entries drawn 1st March 2019
the winner will be chosen at random and notified on instagram.

enter now

competition open australian wide
however to claim the hair, makeup and photoshoot portion of this prize you must be in brisbane.
we must mention that this promotion is in no way sponsored, administered or associated with instagram. by entering, entrants confirm they are 13+ years of age, release instagram of responsibility and agree to instagram’s terms of use.

wannabee 2019

wannabee 2019

‘the hum of the bees is the voice of the garden’
– elizabeth lawrence

bees are the buzzword at maiocchi for winter 2019.
we have embraced all things floral, feminine and as sweet as can bee.

who wouldn’t want to be queen bee for a day in our fancy vibrant floral frocks?

you will bee your very best self, in this colourful collection.

flowers mix with bees, butterflies and honeycomb inspired graphics to create frocks and separates that  will be sure to make you feel like the bees knees.

make a bee-line for maiocchi this season, you’ll bee glad you did! 

love dee xo

the christmas checklist

our home sweet home launch party

our home sweet home launch party

let’s take a peek at the snaps from the launch of our ‘home sweet home’ collection.
on sunday, we celebrated our summer collection ‘home sweet home’ with a lovely bunch of our gorgeous maiocchi ladies and a little party in our paddington store.
this season we have taken inspiration from the things around us, the australian landscape, our native flowers and our home grown artists.

the delightfully gorgeous and hilarious bianca dye from 97.3fm hosted a parade which featured some of our customers as the models.

we really love to show our garments on the gorgeous ladies who wear them. it shows the frocks as they are worn in real life, rather than on a size 8 catwalk model. all of our super models were varied in age and shape, and they all totally rocked the red carpet!

another of the things we love most about these events is getting to see so many of our guests wearing their favourite ‘vintage’ maiocchi pieces from collections past.

our guests were treated to aussie meat pies, lamington macarons and mini pavlova tarts from the divine montrachet restaurant.

a big thank you to all who came along on the day, take a peek at some of the snap pics taken gorgeous friend and fabulous photographer kate from kate luke photography here….

when two creatives come together

when two creatives come together

for our ‘home sweet home’ summer collection our designer dee,  took inspiration from the things around us, the australian landscape, our native flowers and our home grown artists.
to help her create the beautiful hand painted australian blooms prints, she enlisted the help of talented local textile artist lauren from the indigo room.
we have asked lauren about her experience working with dee to create these beautiful prints…
how did you get started as a textile designer?
i grew up in colour-saturated tropical north queensland, where most of my childhood was spent exploring the bush and the sea. when you couldn’t find me outdoors, i was experimenting creatively; dancing, painting, and dressing up. from a youngster, i also had a strong desire to understand what makes people tick and to help others, which manifested in a career as a children’s occupational therapist.
my textile design practice was sparked whilst experiencing a deep loss. to cope, i took to sporting bright, bold prints as a type of “wonder woman” suit - infusing me with optimism and courage and empowering me to re-engage with the world and others. this time also reignited my childhood passion for illustration. after becoming a qualified interior decorator and some soul (and internet) searching, i found my path and passion for textile design. i am mostly self-taught, taking online courses, tutoring and working at textile companies and print houses. the indigo room is my freelance textile print design studio, where I specialise in creating bespoke wearable art for independent australian labels. i also love sharing my knowledge and passion for textiles through my workshops, mentoring others and private tutoring. 
what do you love about your job?
as confucius said "choose a job you love and you will never work a day in your life". there are SO many things I love about being a textile designer! i love... the melding of creative minds to create something beyond what either could have ever imagined; telling stories through wearable art on fabric; empowering and inspiring women who wear my prints and the power prints have to create connections with others. beautiful unique prints are such amazing conversation starters!
what was it like working with our designer dee on the ‘home sweet home’ collection? 
it was a rare and amazing experience to collaborate with such a celebrated brisbane designer on a brief that is so close to my heart. dee knows her "maiocchi woman" so intimately and the energy and love she has for maiocchi is just infectious. 
what was the brief she gave you?
dee has fostered such an incredibly loyal community of maiocchi VIPs and is so in-tune with what they love! leading up to the design of this collection, she was getting lots of hints from the maiocchi community keen to flaunt frocks celebrating our unique natural beauty in oz. dee wanted to take the maiocchi lover on a little journey with this summer collection - starting in the east with apanese inspired graphic prints and classic maiocchi retro cuts, then "coming home" with more relaxed styles and prints synonymous with our sunburnt country. dee was inspired by vintage aussie tourist tea towels, famous aussie artists, native wildflowers, and the magic of the bush. 
what was your process for creating the prints? 
to be able to really capture the essence of this very special collection, dee and I met together to talk through her moodboard and bounce ideas off each other. once I was crystal clear on how to tell her story through print, i surrounded myself with dee's moodboard inspiration and aussie flowers and got painting! for this collection, i loved working with gouache and watercolour paints as they are so flexible, bright and colourful. for prints this complex, i painted all of the flowers, leaves, and branches individually, before scanning, editing and then re-arranging them using a software program called adobe photoshop. from there, I pieced all the elements together like a beautiful jigsaw puzzle, making sure to create the perfect colour balance, layout and flow. at this stage, we kept in close contact with each other, making sure the prints really captured the story dee wanted to tell whilst ensuring the print was going to look fabulous on the maiocchi frocks. with her final go-ahead, i worked on putting the print into a seamless repeat. we played with different colourways and then sent it to the fabric printer to be digitally printed on gorgeous bamboo spandex, rayon and linen!
how long did it take you to do each print?  
all prints take different amounts of time depending on the complexity of their layout and the number of original elements that need to be painted. the aussie blooms print featured in various colour ways on the "house Is not a home" and "made with love" dresses took approximately 20 hours to complete from original artwork, to a file ready for the fabric printer. this print featured LOTS of hand painted beautiful aussie wildflowers and a complex "jigsaw puzzle" layout. whereas the gumnut blossom print that looks divine on the "home among the gum trees" and "pinch me i'm dreaming" frocks took about 11 hours, being a more free flowing print.     
which is your fave frock from the collection? 
i love the "pinch we i'm dreaming" frock in emerald. i'm usually mad for all shades of indigo blue, but I have fallen in love with the energizing emerald green and contrasting pops of watermelon and hot pink gumnut flowers that "dance" all over this dress. the relaxed fit style is a fresh look for maiocchi. it is incredibly versatile - you can dress it up or down - and comfortable for our subtropical climes. i feel fabulous in it at 7 months pregnant (with plenty of growing room), but I also know I will love it just as much when I have my bubby and my waist back again!

find your winning style for the racing season

find your winning style for the racing season

our handy tips on how to find your winning style without so much as ruffling a feather....

 follow the traditions of the day...

derby day. 3 nov - it is traditional to wear black and white on derby day. think bold crisp prints for a chic and simple look.

melbourne cup day. 6 nov - it's the 'race that stops a nation' so this is the day to go all out with a colourful and fancy frock with head turning appeal.

oaks day. 8 nov - also known as ladies day, and our personal favourite, this is the day to go for pretty colours, fancy floral prints and ladylike styles.

stakes day. 10 nov - this is the last major event in the carnival season and has been coined 'family day' so you can wear something less formal on this day. have a bit of fun with colourful and whimsical prints and colours.

 the perfect frock needs a fancy fascinator to match!

we have a fabulous selection of floral head pieces in our stores that have been made especially to match our spring frocks. contact us for more details. 

our tip for a head piece on a budget? head to Spotlight and buy a headband and an artificial flower... grab your wire cutters and hot glue gun and you are set to go for a fab floral head band. 

 our mum tips for staying ladylike on the day...

stay hydrated, don't forget to pace yourself with water in between bubbles (you will thank us in the morning!)

consider a flat shoe or a low heel if you are going to an event where you will be standing for most of the day. there is nothing worse than having to hobble home with your shoes in your hand. 

 our ultimate tip for race day dressing... don't follow trends but rather choose a frock that you love and feel comfortable in.

remember, your best accessory is your smile, so smile often, laugh loudly and enjoy the day.

 it doesn't matter if you are doing a sweep at the office, catching up with the kindy mums at a local cafe, or going glam at a fancy restaurant or marquee trackside, take the opportunity to pop on a fancy frock and a smile and enjoy the day!

you can shop our perfectly pretty race day frocks here. 

read about what inspired our designer dee for our latest collection for summer ‘home sweet home’

read about what inspired our designer dee for our latest collection for summer ‘home sweet home’

“follow your dream reach for the stars but never forget where you came from”

a little while back (actually mid last year) we posted a picture of flowers on our social media and asked you ‘what flowers would you like to see featured in our prints at maiocchi?’

i was surprised at how many of you said you would like to see australian flowers, and this is initially what led me to the inspiration for our summer collection.

for summer 2018 i have taken inspiration from the things around us, the australian landscape, our native flowers and our home grown artists.

there is a certain comfort to the idea of coming home, and i have taken this idea to our styles for the season.

shapes that are easy and comfortable to wear, soft fabrics and textured linens.

we have worked with a local artist on our hand painted floral prints and featured all the glorious colours of the australian landscape.

for our initial inspiration i looked at vintage souvenir tea towels from the 1950’s and we have printed our australian blooms onto a gorgeous rayon linen cloth that gives it a beautiful vintage feel.

this season we’ve taken a different path, but we haven’t forgotten all of our favourites, and in the end it has led us home.