There’s something a little bit magical about getting dressed when colour, pattern and imagination come together.

Meet Folk Fairytale - a collection inspired by whimsical folk art, hand-drawn florals and the feeling of stepping into a storybook world. These are the pieces that make everyday dressing feel joyful, expressive and just a little bit enchanted.

Think playful prints, vibrant palettes and silhouettes designed to move with you - from casual daytime adventures to special moments that call for something a little extra.

A Print That Tells a Story

At the heart of Folk Fairytale is our exclusive print - a tapestry of florals, leaves and folk-inspired motifs, illustrated in rich, layered colour. It’s nostalgic and fresh all at once, with tiny details that reveal themselves the longer you look.

The Pieces

Each piece in this collection is designed to feel effortless, wearable and special. We have included some of our mavens all time favourite styles - our classic Alison Shirt Dress & Poppy Top, plus we have a new style that we know you are going to love... our Bilinga Dress!

Designed to Make You Feel Good

More than anything, Folk Fairytale is about dressing for joy.

It’s about choosing colour when you want to feel brighter. Choosing print when you want to feel expressive. Choosing pieces that feel fun, flattering and full of personality.

Because getting dressed shouldn’t feel like a chore - it should feel like a little moment of magic in your day.

So consider this your happily-ever-after wardrobe. One filled with colour, creativity and pieces that make you smile every time you put them on.

Folk Fairytale drops Friday the 16th of January, at 5pm (AEST).