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Maiocchi Blog

Take a peek into Maiocchi's neck of the woods and find out about our retro cotton styles and Japanese inspired prints.

Spotted-Redcliffe Style wearing 1950's Stretch Dress

Spotted-Redcliffe Style wearing 1950's Stretch Dress

Spotted Rachel from Redcliffe Style in the One More Sleep Dress

We spotted Rachel, Brisbane blogger from Redcliffe Style in our oh so comfy 1950's style, One More Sleep Dress from the Winter Being Bookish Collection. We are so glad that Brisbane is finally cooling down and we can start wearing some long sleeve winter dresses. 

The One More Sleep Dress comes in two colour ways Dove and Multi, so you can add a bit of colour to your everyday workwear wardrobe. The crossover neckline is oh so flattering and the 1950’s style full skirt will skim over the hips, making this stretch style a winner for work, dinner or the school drop off. The dress has a longer sleeve, which means your layering is complete.

We think Rachel has chosen the perfect winter workwear frock and styled it seamlessly with boots and simple accessories making the colourful print really pop!
Spotted-Shelly Horton wearing 1950’s Mirror Mirror Dress

Spotted-Shelly Horton wearing 1950’s Mirror Mirror Dress

We spotted Shelly Horton wearing the classic 1950’s stretch Mirror Mirror Dress on channel 7’s sunrise. The Mirror Mirror Dress comes in two colours, cherry and olive. Channelling her inner mad men Shelly teamed this stretch dress with 1950’s style hair and make-up. We have pleated the front and back of the skirt, but not the sides, so that it sits flat over the hips but still gives a fabulous fifties look. This comfy yet stunning dress comes with the cute handmade brooch made from Japanese cotton.
Behind the Scenes of a Brisbane Fashion Label

Behind the Scenes of a Brisbane Fashion Label

Behind the Scenes of a Brisbane Fashion Label by our Maiocchi Intern

The day kicked off bright and early with a 5:30am wake up call to be at Black Smith Studios by 7am. There was a flurry of activity in the studio already - with the photographer, the hair/makeup artist and the Maiocchi girls Deanne and Jess already speeding through the setting up process. 

After the customary introductions were made, Dee put me to work on the accessories table, unpacking the colourful assortment of Eel Skin Clutches, jewellery from Each to Own & Hildie, gloves and glasses from Madonna Rigney, that had been picked out for the shoot.

We went through the collection piece by piece sorting out which dresses would go with which shoes, and which looks would go best with stockings. The model arrived and we briefed Steve hair/makeup artist on the look - a fresh natural dewy makeup and softly waved hair - drawn from inspiration mood boards. 

Jason the photographer did a few test shots, and everyone gathered to see whether the look we were after was being captured. After a touch more of blush, it was time to start shooting the collection! This was where my previous experience backstage dressing at Mercedes-Benz Fashion shows came in handy; I had all of the garments unzipped and ready for the quick changes. 

The shots had to be perfect so there was a bit of adjusting until the dresses/skirts were level and smooth for front and back stills. 

I marvelled over the collection that we had shot so far – retro dresses in unique Japanese prints and cottons with lace detailing and wrap style dresses in custom Maiocchi prints.

It was a massive day, with at least 60 changes as well as the campaign shots, but bittersweet when it came to an end. I had prepared an interview with the model which you can read here

Most Valuable Lesson:
The dependence on everyone at the shoot. If just one person hadn’t of showed, the whole shoot would have fallen apart. 

Favourite part of the day:
The campaign shots, as everyone was able to let their creativity run wild. Quirky bits and pieces were added to the shots such as vintage novels, teacups, a cat mask and flower headband to tie in with the “being bookish” collection theme. 
 
The Maiocchi Winter 2015 photo shoot was a wonderful opportunity to be a part of. I gained invaluable experience and had a lot of fun, making it one of the highlights from my internship.

Thanks,
Spotted - Shelly Horton in Night Flight Dress

Spotted - Shelly Horton in Night Flight Dress

Shelly Horton in Night Flight Dress

The lovely Shelly Horton was spotted wearing The Night Flight Dress on Channel 7 The Morning Show. We are absolutely loving this 1950’s style dress on Shelly. The Japanese cotton print is the perfect colouring and the belt draws in the waist creating a fantastic hourglass figure. We are so lucky to have Shelly wearing our dresses. Look below to see her mingling with the stars for her new role as TV interviewer on Netflix

Spotted - MamaStylista in The Make a Wish Dress

Spotted - MamaStylista in The Make a Wish Dress

>We spotted Deavanne from MamaStylista in the Make a Wish Dress from our Being Bookish Winter collection. The stretchy floral dress is the perfect number for an Autumn wedding. The tucks are carefully placed across the tummy to help disguise lumps and bumps and the bright floral abstract print adds a touch of colour. The Make a Wish Dress is easy to wear and flattering to all.
Spotted - U On Sunday The Night Flight Dress

Spotted - U On Sunday The Night Flight Dress

You may have spotted our Japanese cotton Night Flight Dress in U on Sunday. You will love the opulent winter shades and the sheer top and sleeve which add a hint of sultriness. 
We have pleated the front and back of the skirt, but not the sides, so that it sits flat over the hips but still gives a fabulous fifties look.
Meet the Model - Isobel Jarrett

Meet the Model - Isobel Jarrett

Meet the Model - Isobel Jarrett (Izzy)

Where did you grow up? Brisbane

How did you get started in the world of modelling? I sent pictures into agencies and then I got into this modelling contest and won. 

How old were you when that happened? Fifteen. 

Which foreign destinations have you worked in? New York, New Zealand and Germany.

What was your most exciting modelling job? Um, probably the Goldwell Campaign in Germany because I got to get my hair dyed for the first time. Oh, any bold colours? Yeah it was still brown, but had orange brown and purple brown. 

Favourite beauty product? Bio-Oil

What is the best part of your job? I think meeting new people.

And, what’s the worst? Taking makeup off, and taking nail polish off.

What was your favourite piece from the collection today? I liked the jersey fabric, The Dress with the cranes on it! It was just really nice fabric. (Hearts a Flutter Dress in Maiocchi's custom Japanese inspired print)

Spotted - Nikki from Styling You in Paper Cranes

Spotted - Nikki from Styling You in Paper Cranes

We spotted Nikki from Styling You in our Maiocchi Paper Cranes Dress from the Winter 15 collection Being Bookish. The Paper Crane Dress is the perfect transeasonal Winter Dress in a custom Maiocchi print. The Jersey Dress has the perfect amount of stretch and has been designed to hide those tummy troubles, cleverly placed tucks help to hind lumps and bumps and create a flattering draping across the front of the tummy. The tea length asymmetrical style is perfect for tall gals but also falls at a flattering length for all. We think Nikki looks great and agree that you can definitely dress this frock up or down.