Our Hello Beautiful Campaign Relaunches with a Splash

Well hello there beautiful!

This week we are thrilled to finally be relaunching our favourite campaign – Hello Beautiful, along with our summer collection, ‘Sail Away’!

Do you remember Hello Beautiful? It was first launched a few years ago and it remains to this day our most popular campaign. As you can imagine we are beyond excited to be bringing it back.

Hello Beautiful is all about recognising and celebrating the amazing diversity of women and showing our garments on everyday women of all different shapes and sizes. It is something I am very passionate about and proud to be a part of.

We’ve listened when you have told us that online shopping is tricky and that it can be hard to visualise yourself wearing a garment when you only see it on a size 8 model.

So, no matter what your size and shape we want you to feel perfectly at home shopping at Maiocchi this season.

We’re making your online shopping experience oh-so-easy by providing you with a range of images of women of different shapes and sizes wearing our frocks. We want you to more easily visualise yourself in our garments, and feel completely confident when adding your favourite frocks to your shopping cart.

Maiocchi frocks are made to fit all shapes and sizes and I’m sure you will agree that the women in our Hello Beautiful campaign certainly rock our new season frocks.

Our Hello Beautiful models range from a size 10 to 18. They are different heights, measurements and body shapes… but what they have in common is that they are all amazing women. We can’t wait to tell you a little bit more about them over the coming week.

For now, head to our new arrivals to check out the latest frocks. I’m sure you will LOVE our quirky take on nautical with stripes, flamingos and paper boats, and hope you will also LOVE our fabulous new images and video.

For chapter one of our new Hello Beautiful campaign we have worked with local Brisbane influencers and Maiocchi ambassadors.

Lily Riek from @slowdownstyle wearing the Nautical but Nice Dress in Royal, find out more about Lily here.

Stacey McGregor @stace_mcgregs wearing the Nautical but Nice Top and Skirt in Navy, read all about Stace here.

Rachel Wernicke from @redcliffestyle wearing the Smooth Sailing Dress in Navy, checkout our profile on Rachel here.

A massive thank you to these babes who have helped us to create beautiful imagery for the everyday woman.

All of the pieces in our latest campaign are designed and made with love in Brisbane, including the models!

We can’t wait to bring you diverse new images each season that will inspire you and make it easier for you to shop online. We’d love to hear your feedback about our new Hello Beautiful campaign.

Dee xo

Oh before I forget!! We'd love you to be a part of our Hello Beautiful campaign by sharing your Maiocchi outfits with us on social media, tag #maiocchi and #hellobeautiful

Maiocchi is proud to be part of the body positive movement and fashion revolution #byebodylabels that represents the everyday women in all shapes and sizes.