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Behind the Scenes of a Brisbane Fashion Label

March 30, 2015

Behind the Scenes of a Brisbane Fashion Label

Behind the Scenes of a Brisbane Fashion Label by our Maiocchi Intern

The day kicked off bright and early with a 5:30am wake up call to be at Black Smith Studios by 7am. There was a flurry of activity in the studio already - with the photographer, the hair/makeup artist and the Maiocchi girls Deanne and Jess already speeding through the setting up process. 

After the customary introductions were made, Dee put me to work on the accessories table, unpacking the colourful assortment of Eel Skin Clutches, jewellery from Each to Own & Hildie, gloves and glasses from Madonna Rigney, that had been picked out for the shoot.

We went through the collection piece by piece sorting out which dresses would go with which shoes, and which looks would go best with stockings. The model arrived and we briefed Steve hair/makeup artist on the look - a fresh natural dewy makeup and softly waved hair - drawn from inspiration mood boards. 

Jason the photographer did a few test shots, and everyone gathered to see whether the look we were after was being captured. After a touch more of blush, it was time to start shooting the collection! This was where my previous experience backstage dressing at Mercedes-Benz Fashion shows came in handy; I had all of the garments unzipped and ready for the quick changes. 

The shots had to be perfect so there was a bit of adjusting until the dresses/skirts were level and smooth for front and back stills. 

I marvelled over the collection that we had shot so far – retro dresses in unique Japanese prints and cottons with lace detailing and wrap style dresses in custom Maiocchi prints.

It was a massive day, with at least 60 changes as well as the campaign shots, but bittersweet when it came to an end. I had prepared an interview with the model which you can read here

Most Valuable Lesson:
The dependence on everyone at the shoot. If just one person hadn’t of showed, the whole shoot would have fallen apart. 

Favourite part of the day:
The campaign shots, as everyone was able to let their creativity run wild. Quirky bits and pieces were added to the shots such as vintage novels, teacups, a cat mask and flower headband to tie in with the “being bookish” collection theme. 
The Maiocchi Winter 2015 photo shoot was a wonderful opportunity to be a part of. I gained invaluable experience and had a lot of fun, making it one of the highlights from my internship.


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size chart


Maiocchi size chart

  8 10 12 14 16 18
Bust 83cm 88cm 93cm 98cm 103cm 109cm 115cm
Waist 65cm 70cm 75cm 80cm 85cm 91cm 97cm
High Hip
-10cm below waist
90cm  95cm 100cm 105cm 110cm 116cm 122cm
 Low Hip
-20cm below waist
93cm 98cm 103cm 108cm 113cm 118cm 123cm


When you are measuring yourself if possible do so in front of the mirror to ensure the tape measure is horizontally positioned around your body.

Hold the tape measure close against your body but not too tight

Tip: always wear the underwear you plan to wear with the garment

measure the fullest part of your bust ensuring the tape measure is even and horizontal at the back.

your waist is the smallest part of your torso; it is usually a few centimetres above your belly button. Wrap the tape measure around your waist, ensuring it is comfortable but not loose.

this measurement is taken at the widest part of your body. measure around the fullest part of your bottom or at the top of your thighs, which ever is widest. Make sure the tape measure is even and horizontal at the back.

mini maiocchi size guide

These are the measurements of the Mini Maiocchi dresses. as a general rule the size refers to the age.


Saltwater Sandals Size Conversion

The Saltwater Sandals come in UK sizes you can convert your size using the chart below.
UK 4 5 6 7 8 9
AU 6 7 8 9 10 11
EU  36 37  38 39 40 41
CM 23.5 24 25 26 26.5 27.5