Back by popular demand
For our 25th year, we asked our Maiocchi Mavens which prints they loved most. These are the ones you voted for, and now they're back.
Our Blog
Pour a cuppa and dive in - the Maiocchi blog is brimming with colour, frocks, and a dash of whimsy.
Frocktober 2026
It's Dee's 9th year frocking up for Frocktober - a frock a day, all October, to raise funds for the Ovarian Cancer Research Foundation. Here's how to frock along.
Say hello to Kasumi
Our new Kasumi collection - a hand drawn Japanese-inspired floral, designed just for us and inspired by Dee's trip to Japan to see the cherry blossoms in bloom.
A Mother's Day message from Dee
Mother's Day Made with love -and always cake Maiocchi · May 2025 There are a lot of things that go into making a Maiocchi dress - prints, colours, fittings, last-minute...
Frocks, Friendship & International Women’s Day at Maiocchi
To celebrate International Women’s Day in Brisbane, we gathered with our wonderful Maiocchi Mavens for an afternoon of frocks, friendship and women supporting women in our Brisbane Store.
Folk Fairytale
There’s something a little bit magical about getting dressed when colour, pattern and imagination come together. Meet Folk Fairytale - a collection inspired by whimsical folk art, hand-drawn florals and...