There’s something truly special about creating a new collection - and Now or Never might just be one of our favourites yet.

For this season, we wanted to capture the joy and beauty of spring in full bloom. Our latest custom print features rich oriental blooms, layered in jewel tones, with little painterly details that give each piece its own magic. This print is 100% Maiocchi - dreamed up, designed, and brought to life in our Brisbane studio.

This collection is filled with pieces that are just perfect for spring - floaty dresses, soft blouses and the comfiest pants we’ve ever made (plus a velvet skirt!!). Many styles are crafted from eco-friendly fabrics like Lenzing EcoVero™ viscose, which is breathable, sustainable and oh-so-comfortable to wear. Whether you’re dressing up for a special event or keeping it casual for weekends in the sunshine, Now or Never has the pieces to take you through the season in style.

A Special Collaboration

We love working with local creatives, which is why we teamed up with the wonderfully talented Nanette from Louna Rae. To celebrate the launch, the first 30 orders from our Now or Never collection will receive a handcrafted brooch, made exclusively for Maiocchi. Each one is custom-made, valued at $50, and designed to be a little keepsake of this special release.

Nanette has also created matching earrings to pair back with your favourite Maiocchi frocks - the perfect finishing touch for when you want to take your outfit to the next level.

Now or Never is a celebration of colour, florals and joy - a collection designed to make you feel fabulous wherever life takes you this spring. With thoughtful details, sustainable fabrics, and our exclusive in-house print, these are pieces you’ll treasure for seasons to come.