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our 'forever in blue' launch party xo

September 20, 2019

our 'forever in blue' launch party xo

on sunday, we celebrated our summer collection 'forever in blue’ and all of the fabulous women who wear our frocks, with a little soiree in our paddington store.

this season our designer dee, has taken inspiration from all things perfectly pretty…. there are ruffles, vintage laces and a fresh colour palette of blue and white.. perfect for summer days.

for our prints this season, dee has collaborated with talented local artist michelle grayson from sprout gallery who paints only in blue and white.

the delightfully gorgeous gillian from  champagne cartel. hosted our parade... we are big fans of this online community for fabulous champagne loving women (like us at maiocchi!) you can join in the fun on the champagne cartel FB group here. 

we chose some of our fabulous maiocchi ladies to strut the runway and show off our latest frocks. we really love to show our garments on the gorgeous ladies who wear them. it shows the frocks as they are worn in real life, rather than on a size 8 catwalk model. all of our super models were varied in age and shape, and they all totally rocked the red carpet! 

another of the things we love most about these events is getting to see so many of our guests wearing their favourite ‘vintage’ maiocchi pieces from collections past. 

our guests were treated to canapes and specially made sweet treats in blue (to match our frocks) by the clever shannon and clare from the divine montrachet restaurant. 

a big thank you to all who came along on the day, take a peek at some of the snap pics taken gorgeous friend and fabulous photographer kate from kate luke photography here….

we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land and over the coming days, we thought we'd introduce you to some of our most fabulous maiocchi ladies, who took to the catwalk as our super models for the day.

keep your eyes peeled tomorrow to meet the first of our fabulous models with mostess at maiocchi xo 


 a big thank you to...
the blow dry room for the models beautiful hair do's
sally williams beauty for the models lovely make up
kate luke photography for the amazing pics 
montrachet restaurant.  for the yummy treats


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size chart


Maiocchi size chart

  8 10 12 14 16 18
Bust 83cm 88cm 93cm 98cm 103cm 109cm 115cm
Waist 65cm 70cm 75cm 80cm 85cm 91cm 97cm
High Hip
-10cm below waist
90cm  95cm 100cm 105cm 110cm 116cm 122cm
 Low Hip
-20cm below waist
93cm 98cm 103cm 108cm 113cm 118cm 123cm


When you are measuring yourself if possible do so in front of the mirror to ensure the tape measure is horizontally positioned around your body.

Hold the tape measure close against your body but not too tight

Tip: always wear the underwear you plan to wear with the garment

measure the fullest part of your bust ensuring the tape measure is even and horizontal at the back.

your waist is the smallest part of your torso; it is usually a few centimetres above your belly button. Wrap the tape measure around your waist, ensuring it is comfortable but not loose.

this measurement is taken at the widest part of your body. measure around the fullest part of your bottom or at the top of your thighs, which ever is widest. Make sure the tape measure is even and horizontal at the back.

mini maiocchi size guide

These are the measurements of the Mini Maiocchi dresses. as a general rule the size refers to the age.


Saltwater Sandals Size Conversion

The Saltwater Sandals come in UK sizes you can convert your size using the chart below.
UK 4 5 6 7 8 9
AU 6 7 8 9 10 11
EU  36 37  38 39 40 41
CM 23.5 24 25 26 26.5 27.5