Hello Mavens,
When I started Maiocchi 25 years ago, I could never have imagined the wonderful journey it would take me on, or the incredible women I would meet along the way.
To celebrate this very special milestone, we've created something close to my heart. Our 25 Years Collection brings together little pieces of our history, with elements from some of our most loved prints over the past 25 years, all woven into one beautiful new design.
I'm so proud of what we've built, and so grateful to every one of you who has been part of it. Whether you've been wearing Maiocchi for 25 years or have only just discovered us, thank you for being part of our story.
Here's to 25 years of colour, creativity and fabulous frocks, and hopefully many more to come.
A print 25 years in the making
This print is a little walk back through our archive.
We've taken elements from some of our most loved prints over the past 25 years and woven them all together into one brand new design.
Have a proper look when you get a chance. See how many old favourites you can spot.
The styles
We've put the print on some of our most loved shapes, so there's a frock for every kind of day.
Lucinda Dress
$289.95
Our bestselling faux wrap, with gathers across the tummy and a full skirt that loves to twirl.
Holiday Dress
$229.95
The ultimate throw-on-and-go frock, with pockets and a white scollop trim at the hem.
Skipper Dress
$229.95
Light, loose and so easy to wear, with pockets and a separate tie belt.
Beach Dress
$229.95
Slips straight over the head, with a matching tie belt and pockets.
Jemima Dress
$279.95
Cleverly cut to cinch you in at the waist, with contrast bands at the top and bottom.
Iris Reversible Jacket
$229.95
The perfect little cover up, and she's fully reversible - 2 jackets in 1.
There's more in the collection too. The Holiday Tee V Neck, the Dee Denim Shirt, the Sophia Skirt and the Scollop Skirt in dark denim.
And because we couldn't help ourselves, the print is on the table too, with a tea towel and linen tablecloths in very limited numbers.
Sizes
The collection runs from a size 6 to a size 22, and we have actual garment measurements for each piece located above the 'Add to cart' button.
Thank you, as always, for your love and support.
Lots of love,
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