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Maiocchi Blog

pardon my french launch party

pardon my french launch party

oh what a day!... we thought you might like to take a peek at the snaps from the launch of our ‘pardon my french’ collection.

last weekend, we celebrated our 'pardon my french' collection with a lovely bunch of gorgeous maiocchi ladies and a high tea in our paddington store in brisbane. 

this collection is inspired by all things french, fancy, frilled and fabulous, so we needed to put on an event that was equally as fabulous, and i think we nailed it!
 
our gorgeous friends and maiocchi models stacey mcgregor and lily riek hosted the parade which featured some of our customers as the models.
 
i really love that we use our customers to model, as it shows the frocks as they are worn in real life, rather than on a size 8 catwalk model. all of our super models were varied in age and shape, and they all totally rocked the red carpet!
 
one of the things I love most about these events is getting to see so many of our guests wearing their favourite ‘vintage’ maiocchi pieces from collections past.
 
our guests were treated to french bakery delights from the devine montrachet restaurant and boulangerie. shannon and clare, the owners of montrachet, were on hand to serve our ladies in person, which was a special treat; shannon was just named best chef in queensland in the courier mail food awards, and the french treats on offer certainly lived up to expectations!
 
a big thank you to all who came along on the day, it was so wonderful to see you all there supporting my small business, in this day when there is so much competition from a multitude of international and fast fashion brands, it is really fabulous to see such support of a local brand like mine-  thank you! thank you!  thank you! truly, I can’t thank you enough xo
 
you can take a peek at all the pics taken by my new gorgeous friend and fabulous photographer kate from kate luke photography here….

Dee xo