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our winter soiree. meet the model... sam xo

June 10, 2019

our winter soiree. meet the model... sam xo

at maiocchi, we're passionate about celebrating all of the fabulous women who wear our frocks, we really are very lucky to be dressing some of the most clever, fabulous and fun ladies in all of the land!

we always make sure our dresses fit and flatter different shapes and sizes, it's one of our most important jobs.

for our recent 'wannabee soiree' in the paddington store, we featured six of our favourite maiocchi ladies as the models in our parade.

they are all the most fabulous of women and they looked fabulous as well! they had their hair done at the blow dry room, and their make up done by sally williams beauty and they totally rocked the runway! after the parade we did a little photoshoot with kate luke photography - such a great day! 

a big thank you to these six fabulous women, and a big thank you to all of the fabulous women out there who wear maiocchi frocks... you ARE our brand, and we love seeing how you make it your own.

throughout this week we are introducing you to our six models...

we will start with the lovely sam...

what do you do when you are not being a maiocchi model?
i love getting out & about with friends and family and making memories, seeing shows, enjoying cocktails and visiting markets, boutiques or vintage stores for the perfect find.
i am also a hard working fundraiser for the ovarian cancer research foundation - especially in frocktober - when i wear a frock a day - most of them maiocchi! 

when did you buy your first maiocchi dress?
it was from the wintergarden store - i reckon it would have been in about 2007. i couldn’t decide which one, so i bought two!

describe yourself in 3 words…
hardworking, optimistic and fun-loving.
which is your fave dress from the ‘wannabee’ collection?
i have three! ( in this order if you only need one! ) 1. the butterfly kisses in sapphire, 2. the frill frenzy dress in the floral, 3. the out of the blue dress in sapphire. oh, and I love my spots cape, plum crazy jacket & wiggle top! ( i’m clearly a big maiocchi fan! ) 
what’s the best place or occasion you have worn a maiocchi dress?
i wore maiocchi when I spoke at UNESCO in paris and later that day sipped champagne at the top of the eiffel tower… a very memorable day! 
what would you like to see maiocchi feature on their upcoming prints? 
i love bright colour, mixed prints and florals. i’m a huge fan of the japanese cotton & prints that made me fall in love with maiocchi all those years ago. i can’t resist a bright floral print!

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size chart


Maiocchi size chart

  8 10 12 14 16 18
Bust 83cm 88cm 93cm 98cm 103cm 109cm 115cm
Waist 65cm 70cm 75cm 80cm 85cm 91cm 97cm
High Hip
-10cm below waist
90cm  95cm 100cm 105cm 110cm 116cm 122cm
 Low Hip
-20cm below waist
93cm 98cm 103cm 108cm 113cm 118cm 123cm


When you are measuring yourself if possible do so in front of the mirror to ensure the tape measure is horizontally positioned around your body.

Hold the tape measure close against your body but not too tight

Tip: always wear the underwear you plan to wear with the garment

measure the fullest part of your bust ensuring the tape measure is even and horizontal at the back.

your waist is the smallest part of your torso; it is usually a few centimetres above your belly button. Wrap the tape measure around your waist, ensuring it is comfortable but not loose.

this measurement is taken at the widest part of your body. measure around the fullest part of your bottom or at the top of your thighs, which ever is widest. Make sure the tape measure is even and horizontal at the back.

mini maiocchi size guide

These are the measurements of the Mini Maiocchi dresses. as a general rule the size refers to the age.


Saltwater Sandals Size Conversion

The Saltwater Sandals come in UK sizes you can convert your size using the chart below.
UK 4 5 6 7 8 9
AU 6 7 8 9 10 11
EU  36 37  38 39 40 41
CM 23.5 24 25 26 26.5 27.5