Last Thursday night we had our spring launch at our Maiocchi Paddington Brisbane store. We love launch night, it's always a fantastic celebration and great chance for us to catch up with customers and chat about the latest happenings at Maiocchi.
Each launch we have a selection of wonderful volunteers (customers) who frock up in the latest collection and walk the runway. This is truly the best part of the night as we get to see how our customers embrace Maiocchi and style our frocks in their own unique way. Plus we always get giddy seeing a Maiocchi frock twirling in full swing and bringing smiles to faces.
The spring range titled, Curiouser and Curiouser embraces all things fancy, floral and feminine with a glam garden party theme and a range of fabulous fifties dresses and easy to wear jersey wardrobe staples.
We feel lucky to be in the Brisbane fashion scene and work together with inspirational women. The lovely ladies, Gillian and Carolyn, from Champagne Cartel host the night. They have a style and humour that is incredibly funny and relatable to all busy women. Gillian and Carolyn of course frocked up in our new season spring dresses and custom prints. Gillian on the left is wearing the Isn't She Lovely Dress, a retro inspired style in our custom Ballerina print. While Carolyn in wearing a fit and flare 50's style dress called the In the Garden Dress in a beautiful silk cotton fabric. The ladies wrote a fabulous blog about the night over at Champagne Cartel.
Our friend Clare and the lovely team at Montrachet provided the garden party nibbles for the spring launch including a delicious fruit punch and plenty of bubbles. We will be sad to see Montrachet leave Paddington and will have to get those quiches express posted for the next launch party.
" My favourite part of being a designer is seeing our beautiful customers in the Maiocchi dresses, tops and skirts. A launch night is always inspiring and gives me a chance to chat with customers and also provide a sneak peek of the upcoming pieces." - Dee. xo
Head over to the Maiocchi facebook page and take a peak at all the images from the spring launch.
We wanted to say a huge thank you to all the ladies who joined us and Dee at the launch despite the patchy drizzle we had an amazing evening filled with laughter, fashion and fun. xo