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Maiocchi Blog

Inspiration behind the Spring Roadtrip Collection

A Spring Roadtrip with Maiocchi

pack your bags and get ready for a Spring Roadtrip.


follow the road to seaside adventures and childhood dreams.


get lost in spots, florals and stripes.

find love in pink, cherry and aqua marine.

Dee tells us her inspiration behind the Spring Roadtrip Collection.

The styles for the season are fresh, figure flattering and celebrate spring with adventurous colour, print and style; featuring exclusive Japanese cottons and custom prints, pieces are personalised with handmade retro details, quirky touches and delightful textures and trims.

This season is all about the print; my main focus was to design prints that are special and unique to Maiocchi. It is always a challenge to develop a sketch to a fabric print and it has been quiet an adventure which has included many early morning colouring sessions, but I am really proud of the fabrics we have created. 

With our new look website this season we have tried to point out the many charms of the frocks, including where to wear your retro dresses and the some of the flattering design features to make you feel fabulous in your frocks.

We hope you love the spring collection and you’ll join us on a Roadtrip filled with print, pattern and colour.