Log in Sign up

Maiocchi Blog

frocktober… a dress a day xo (read until the end as we are giving away a maiocchi frock!)

frocktober… a dress a day xo (read until the end as we are giving away a maiocchi frock!)

our designer dee is participating in frocktober this year to raise funds for ovarian cancer research. read what dee has to say about donning a 'frock a day' for the month of october here….
 
my love of dresses is real.
in fact, excepting for workout gear, i only ever wear dresses.
that’s right, my life is like frocktober every day of the year.
i actually don’t own a pair of pants or jeans.
some people find this shocking, but i have been a dress wearer since i was in pre school when, as my mum tells it, i simply refused to wear anything but dresses. in particular, dresses that twirled!
one of the things i love about dresses is that you can just 'frock n' go'. you don't need to worry about what top or skirt you are going to match back with a dress, it's super easy to pop on a frock and look fabulous without even trying.
 
my dislike of being in front of the camera is also real.
it can be a bit of a problem for a fashion designer, who from time to time is asked to have her photo taken for various reasons.
i can think of nothing worse than having a professional photographer telling me to 'SMILE', so i mostly try to avoid having my photo taken.
i have realised for a while that, being more comfortable in front of the camera is something i need to work on!
 
enter one of our favourite maiocchi ladies - sam pidgeon….. i followed sam last year as she posted  'frock a day' pics on her instagram account, and i learned this year that sam is in fact their individual all-time highest fundraiser - how amazing is she!
sam has inspired me to join this passionate sisterhood of women who proudly frock up in october to raise funds for this important cause, thanks sam, for being such an inspiration!
 
ovarian cancer is something which impacts women everywhere, and frocktober is fun and quirky fundraiser that empowers  women to rethink something  they see everyday ( their wardrobe! ) and transform it into something special.
 
in 2017, 417 people frocked up, collecting over 6,000 donations and raising over $407,00.
if you are participating in frocktober, please tag us in your maiocchi frocks  (@maiocchi_ on instagram or message them to us on facebook)  as we would love to share your pics and help spread the word about this important cause.
 
we will be sharing dee's 'frock a day' journey on our facebook and on our instagram stories if you would like to follow along.
 
if you would like to make a donation on dee's page, now here's the exciting bit, we are giving away a maiocchi frock! 
all of the lovely people who make a donation on dee's page will go in the draw to win a maiocchi frock (of choice to the value of $250)
 
it doesn’t matter how big or small your donation is, every dollar counts and each donation goes in to the draw.
here's the link, you can donate on dee's page on the frocktober official website:  https://www.mycause.com.au/page/186697/deanne-mayocchi
 
we will draw the winner out of a hat on instagram and facebook LIVE at the end of the month.
 
don't forget, if you are taking part in frocktober,  tag us in your maiocchi frocks...happy frocking and thank you in advance to those who are kindly going to donate xo