By Hand, With Heart - Maiocchi
This last brand we want to rave about you might not know, the name sounds a little foreign and sounds something like this May- ock –ee. Okay, so maybe you’ve heard of it, but maybe you don’t know that we design and make all of our frocks right here in Brisbane. Dee shares some of her creative influences and life in Oz!
How did you decide to start your own label and when?
Once upon a time... well, actually in 2001, the search for the perfect dress turned into a labour of love. Frustrated that I couldn't find what I was looking for I put my design expertise into action, got all creative and soon after, Maiocchi the label was born.
What inspires you?
All of the collections are inspired by my travels, you become SO inspired when you travel because you are present and indulged in your surroundings. Even if it is just down to the NSW coast or the hustle and bustle of Sydney there is always something that grabs your eye. Japan would easily be my greatest influence, Japan has a creative culture in its heart and I love the ‘cute and quirky’ that is embedded into Japanese culture.
Where do you work?
Where don’t we work, we always gathering ideas - on the bus, in our dreams, at the beach, but our physical office is based in Red Hill, Brisbane.
What are you working on at the moment?
We are currently on the moon making all of our frocks for our Winter 14 “Fly Me to the Moon” Collection, which will be in stores early next month! But we have also been very busy in the garden planting frock bulbs and creating romantic tales for our 2014 Spring Collection, it’s really starting to flourish.
Describe Maiocchi in 5 words.
Charming, Cheeky, Irreverent, Worldly and Chic